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EDITOR’S NOTE: This article is the fourth of four in a series on business innovation. Read Part 1, about removing barriers to innovation, in the June 2024 issue of Petfood Industry magazine. Read Part 2, about defining risks to innovation, in the July 2024 issue of Petfood Industry magazine. Read part 3, about building a vision, in the September 2024 issue of Petfood Industry magazine.