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Pet Food News
Fera Pets partners with Arbor Day Foundation for reforestation
The pet supplement brand will support tree planting projects focused on ecosystem restoration and community canopy expansion.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Pet Food News
NaturVet adoption event places over 150 shelter pets
Pet supplement manufacturer partnered with Second Shot and the Humane Society of Tampa Bay for the week-long December initiative.
Pet Food Ingredients
Oil war: fish vs. algae as fatty acid functional ingredient in pet food
As demand for functional ingredients grows, both fish oil and algae oil will continue to play important roles in pet nutrition.
Pet Food News
Mars teams with epiq Animal Health to distribute Greenies
Partnership expands availability of Greenies Dental Treats and Pill Pockets beyond Covetrus to additional animal health distributors.
Dog and Cat Food Nutrition
4 functional pet food ingredients: fish oil, probiotics, glucosamine and beet pulp
Functional ingredients such as fish oil, probiotics, glucosamine and beet pulp play a role in modern pet food formulations and may appeal to pet owners looking for health and wellness benefits for their companion animals.
Pet Food Additives/Supplements
The case for casein in pet food remains the same after a decade
Considering its popularity in human dietary supplements there may be room for casein to appear in more pet products, it just hasn’t happened yet.
Pet Food Additives/Supplements
Boops Pets earns NASC Quality Seal certification
The supplement manufacturer completed the audit program demonstrating compliance with quality and labeling standards.
Vitamins
Vitamin E role expanded from pet food nutrient to multifunction antioxidant
Since 2007, vitamin E has evolved from a nutrient viewed primarily through the lens of deficiency prevention to one understood as part of a broader antioxidant strategy.
Pet Food News
epiq Animal Health to distribute Zesty Paws veterinary products
The distributor will supply the supplement brand's new canine probiotic line to veterinary clinics nationwide.
Research Notes
Canning wet pet food complicates phosphorus labeling
Heat processing can lower water-soluble phosphorus readings, with implications for additive disclosure and diet formulation.
Pet Food Marketing and Branding
Fresh pet food claims about additives, processing and human-grade may lack evidence
As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
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