Pet Food Additives/Supplements

Fera Pets partners with Arbor Day Foundation for reforestation

The pet supplement brand will support tree planting projects focused on ecosystem restoration and community canopy expansion.

Through this partnership with the Arbor Day Foundation, Fera Pets is supporting planting efforts focused on restoring ecosystems and expanding neighborhood canopy in places that need trees most.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

NaturVet adoption event places over 150 shelter pets

Pet supplement manufacturer partnered with Second Shot and the Humane Society of Tampa Bay for the week-long December initiative.

Pet Food Ingredients

Oil war: fish vs. algae as fatty acid functional ingredient in pet food

As demand for functional ingredients grows, both fish oil and algae oil will continue to play important roles in pet nutrition.

There’s oil in them thar fish…and algae!

Mars teams with epiq Animal Health to distribute Greenies

Partnership expands availability of Greenies Dental Treats and Pill Pockets beyond Covetrus to additional animal health distributors.

Dog and Cat Food Nutrition

4 functional pet food ingredients: fish oil, probiotics, glucosamine and beet pulp

Functional ingredients such as fish oil, probiotics, glucosamine and beet pulp play a role in modern pet food formulations and may appeal to pet owners looking for health and wellness benefits for their companion animals.

Art Nouveau Image Of Cod Fish, Probiotic Bacteria, Shrimp And Beets

Pet Food Additives/Supplements

The case for casein in pet food remains the same after a decade

Considering its popularity in human dietary supplements there may be room for casein to appear in more pet products, it just hasn’t happened yet.

A Dog Sniffing A Container Of Casein Human Food Supplement

Pet Food Additives/Supplements

Boops Pets earns NASC Quality Seal certification

The supplement manufacturer completed the audit program demonstrating compliance with quality and labeling standards.

Boops Nasc News

Vitamin E role expanded from pet food nutrient to multifunction antioxidant

Since 2007, vitamin E has evolved from a nutrient viewed primarily through the lens of deficiency prevention to one understood as part of a broader antioxidant strategy.

A Superhero Named Vitamin E Battling Called The Free Radicals

epiq Animal Health to distribute Zesty Paws veterinary products

The distributor will supply the supplement brand's new canine probiotic line to veterinary clinics nationwide.

Canning wet pet food complicates phosphorus labeling

Heat processing can lower water-soluble phosphorus readings, with implications for additive disclosure and diet formulation.

Tim Wall | DALL-E

Pet Food Marketing and Branding

Fresh pet food claims about additives, processing and human-grade may lack evidence

As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.

Dog Looking Curiously At Pet Food In The Frozen Food Section Of A Grocery Store

Business Strategy

Functional pet food trends require science, consumer education

As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.

A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.

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