Pet Food Additives/Supplements

Dog and Cat Food Nutrition

Biotics research in pet evolving as needs grow

Pre-, pro- and postbiotics are all taking the stage as studies become more nuanced and pet owners ask for more for their animals’ health and wellness.

Brand Insights

Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt

Intralox

The Intralox Series 2100 ZERO TANGENT™ Radius Flat Top belt maintains product orientation through tight conveyor turns while maximizing space and safely handling delicate products and packages.

Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt

Something to Chew on

Is pet food entering a golden age for biotics?

Pet owner interest in biotics in pet food and supplements continues to grow, as research increasingly shows the ingredients’ benefits to pet health.

Product Launches

Dr. Tim's Pet Food launches sprinkle-on dental supplement

The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.

Industry Voices

Clinical proof turns postbiotics into brand loyalty

Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.

Clinical validation is becoming a key differentiator in the pet postbiotic market, with brands increasingly relying on peer-reviewed research to prove efficacy and build pet parent trust and repeat purchases.

Pet Food Regulations

FDA to require GRAS notifications for animal food

The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.

A proposed FDA rule would end voluntary GRAS reporting, requiring manufacturers to notify the agency of ingredient safety determinations for animal food.

Elanco completes Kansas facility expansion for monoclonal antibodies

The $120 million expansion of Elanco's Elwood, Kansas, U.S., site boosts monoclonal antibody production capacity more than fourfold to support the company's growing biologics pipeline.

Pet Food Regulations

Earth Buddy addresses upcoming federal hemp regulation changes

As Congress weighs new limits on hemp-based pet products, the company says it is reformulating some items ahead of a possible Dec. 11 deadline.

Erin Hinterland Cbd Oil Lab Pixabay

Market Trends and Reports

Survey: Pet wellness becoming a household habit

As the U.S. pet supplement market reaches $3.4 billion, new data shows pet owners are extending their own preventive wellness habits to their pets.

According to a recent survey from Lillie&Lee, shared wellness is becoming a household mindset.

NASC Regulatory Update

Update: Animal Health Supplement Act would give products legal home

Learn the details on the legislation's timeline, regulatory coordination and a proposed product registration requirement.

NASC is finalizing language for the Animal Health Supplement Act and plans to seek congressional sponsors starting in September, with formal introduction likely in 2027.

Pet Supplements & Treats Digest

Microbiome's influence extends well beyond gut-brain axis

Here are 10 ways the canine microbiome may support skin, joint, oral and respiratory health, not just digestion and behavior.

Canine Microbiome Tim Wall Dall E

Product Launches

Host Defense launches mushroom supplement for pets

New powder formula targets immune function and whole-body wellness in dogs and cats.

Host Defense Mushrooms

Trending: Pet Food Podcast

EPISODE 115: What body systems, aside from the gut-brain connection, does the microbiome influence?

Dr. Bushra Schuitemaker explains how the canine microbiome shapes skin, joint, oral and respiratory health, not just digestion and behavior.

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