NaturVet will be featured this fall on Lucky Dog: Reunions with Brandon McMillan, produced by Hearst Media Production Group and airing weekends on CBS as part of the CBS WKND educational/informational programming block. NaturVet will be integrated across multiple episodes beginning November 15 and November 22, 2025, with re-airings January 3 and January 10, 2026, followed by additional episodes scheduled for February 7 and April 4, 2026.
"With the return of Lucky Dog: Reunions with Brandon McMillan for a new season of compelling stories, fans can expect emotional updates, fresh faces and the kind of heartfelt transformations that have made the series a weekend favorite on CBS," said Bryan Curb, executive vice president, education/information, Hearst Media Production Group.
In this season of Lucky Dog: Reunions, NaturVet will appear in branded storyline segments and interstitials about the benefits of food and health supplements for dogs.
"Pet parents want simple, trusted ways to support their dogs' health and wellbeing each day," said Geoff Granger, CEO at NaturVet. "Being featured in a nationally-recognized educational and informational program that truly aligns with our mission allows us to reinforce the importance of everyday health and wellness routines and the science-backed ingredients that make a real difference in pets' lives."
Lucky Dog: Reunions with Brandon McMillan airs weekend mornings on CBS and streaming on CBS.com and PlutoTV.
