Blue Buffalo announced a partnership with actress Olivia Culpo to launch a U.S. football season campaign featuring its Nudges dog treats. Culpo and her dog Oliver Sprinkles appear in a new advertisement and social media content highlighting Nudges Steak Grillers, Homestyle Meatballs and Chicken Jerky Cuts. The brand is also working with football wives and girlfriends to promote treats designed to resemble popular game day foods.
The campaign features Blue Buffalo Nudges treats made with real steak and chicken, crafted to resemble human tailgate foods. The treats are available in three varieties: Steak Grillers made with real USA beef, Homestyle Meatballs with USA beef, chicken and vegetables, and Chicken Jerky Cuts made with real USA chicken. All products contain no artificial flavors or preservatives.
"As someone who considers my dog Oliver Sprinkles part of the family, partnering with Blue Buffalo is a natural fit," Culpo said. "Blue Buffalo's dedication to creating high-quality treats made with real meat reflects the same care I give Oliver every day. During football season, hosting friends and family is an important part of game day for me. With Blue Buffalo's game day–inspired Nudges, Oliver can be part of the celebration too."
The campaign runs throughout the U.S. football season and includes advertising and social media content featuring Culpo and additional football-related influencers promoting the treats for pet owners during game day celebrations.
