To expand awareness of both nonprofits, VICTOR is inviting consumers to join the Veteran Pet Force. Beginning November 10, the first 200 people to sign up on VICTOR's website, victorpetfood.com/veteran-salute, will receive a free VICTOR flag hat.
"Supporting our nation's veterans is a year-round priority for VICTOR," said Jeff Caswell, CEO of VICTOR Pet Food. "We recognize the incredible role our loyal companions play in our lives, offering comfort, companionship and healing. Through partnerships with organizations like Second Chance K9 and This Able Veteran, we're honored to provide resources that assist their work to match veterans with specially trained PTSD service dogs."
VICTOR has partnered with Second Chance K9 and This Able Veteran for a combined 10 years.
"We've witnessed firsthand the transformative power of PTSD service dogs in helping veterans reclaim their lives," said Malia Nix, executive director of This Able Veteran. "Support from partners like VICTOR ensures more veterans can access these specially trained dogs who provide vital support in managing post-traumatic stress. This partnership represents more than a donation — it's a lifeline connecting veterans with the tools they need to heal and thrive."
Both Second Chance K9 and This Able Veteran provide service dogs and other resources to veterans living with PTSD.
"Through our work with brands like VICTOR, we're able to give both veterans and rescue dogs a renewed sense of purpose," said Travis Hall, founder of Second Chance K9.
