The campaign, titled "Redbarn. Ready for Life's Adventure," will run through June and includes a TV commercial airing on connected TV platforms nationwide, along with paid social, organic social, an influencer program and a display campaign.
The debut video follows various dog-owner pairs through a sequence of everyday and extraordinary activities, with Redbarn products appearing organically throughout — treats on a walk, a bag stowed in a car trunk, or a post-outing meal. Featured products include Bully Sticks, Bully Slices, Choppers, Kibble Grain-Free Land Recipe and Digestive Health Air Dried Powerfood.
