Pet Food Marketing and Branding: Page 5

Pet Food Marketing and Branding

Friskies convention shop turns pet cats into collectibles

The convention-exclusive shop lets attendees turn photos of their cats into custom trading cards and collectibles.

Badlands Ranch donates 650,000 pounds of dog food during SuperZoo

The air-dried dog food brand partnered with SuperZoo's official charity partners to feed rescue dogs across Southern Nevada.

Woman in bright kitchen displays five colorful pet food product packages featuring different dog breeds

Market Trends and Reports

Report: Animal welfare drives pet food choices

An industry report from The Humane League finds that animal welfare outweighs environmental concerns in pet owners' purchasing decisions, with companies including J.M. Smucker Co., Goodness Gracious and Evermore Pet Food citing progress on cage-free egg sourcing.

Dozen eggs in yellow cardboard carton with brown and white shells

Pet Food Marketing and Branding

Eukanuba brings dog combine event to Nationals Park

Eukanuba will host its Fuel Extraordinary Combine activation during the Washington Nationals' Pups in the Park event on Aug. 25.

Golden Labrador sits with Eukanuba dog food bags on Nationals Park baseball field

Business Strategy

33 pet food companies with diversity, equity and inclusion (DEI) initiatives

Some companies maintain extensive global DEI programs, while smaller pet food businesses more often focus on specific issues such as disability inclusion, women's advancement or recruitment.

White and black birds with wings touching over a colorful wildflower meadow under a blue sky

Grain as a ‘Hazardous Chemical’ in pet food: Deceptive headline sows fear

An article misleadingly used OSHA’s classification of combustible grain dust as a workplace hazard to imply that grain in pet food itself is a “hazardous chemical.”

Black and white noir-style illustration of a German Shepherd wearing a fedora with press badge, typing at desk beside a glamorous woman holding a small dog

Business Strategy

TikTok Shop and its influence on pet owner purchasing

As social commerce continues to grow as a shopping category, pet companies are looking to TikTok Shop as a potential opportunity to grow sales.

Woman in pink sweater smiling while holding a yellow phone and credit card next to a white dog on a gray couch

Pet Food Marketing and Branding

Mission-fueled SuperZoo 2026 preview: David vs. Goliath brand leaders

David Yaskulka previews the mission-driven brands turning focused purpose into market leadership on the SuperZoo 2026 show floor.

Woman catching money from a net while facing a large businessman in a modern office with paw print branding elements

Pet Food Marketing and Branding

Efficacy becomes new currency for pet food

Radicle Science's chief commercial officer says AI-savvy consumers are demanding pet-specific proof that products actually work.

Black cat with yellow eyes sitting indoors surrounded by blue digital data visualization graphics and charts

Product Launches

Canidae launches Heartland line with Red Cross donation

New dog food line features regeneratively farmed ingredients and will donate a portion of sales to disaster relief efforts.

Four Heartland dog food bags in different varieties displayed on a kitchen counter with appliances in background

Midwestern Pet Foods celebrates centennial, unveils new products

Company is showcasing an expanded product portfolio at SuperZoo 2026 in Las Vegas to mark 100 years in business.

Pet Food Marketing and Branding

Nulo launches pet athlete contest with Petco

Nulo and Petco are inviting pet owners to submit photos or videos of their dogs and cats in action for a chance to win pet athlete endorsement contracts and appear in a national ad campaign.

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