Pet Food Marketing and Branding: Page 2

Business Strategy

Smucker pet food in Q4 FY26 outpaced company growth with Meow Mix momentum

Pet food accounted for approximately 18% of fiscal 2026 revenue, generating about US$1.6 billion in sales.

Pet Food Accounted For Approximately 18% Of Fiscal 2026 Revenue, Generating About Us$1 6 Billion In Sales

Open Farm launches in nearly 1,700 PetSmart stores

The rollout brings Open Farm's full product line to nearly 1,700 PetSmart stores in the United States and Canada, plus online.

Pet Food Marketing and Branding

Natoo Pet Foods sponsors Jaguar Parade Miami exhibition

Natoo Pet Foods will sponsor all 11 jaguar sculptures in the Jaguar Parade Miami exhibition, which opens June 10 to raise awareness of wildlife conservation.

Jaguar Parade Natoo

Pet Food Marketing and Branding

Canidae launches campaign highlighting ingredient sourcing, farmer stories

The integrated campaign supporting Canidae's Pure Farm to Bowl dog food line highlights the origins of key ingredients and the farmers who supply them.

Canidae Pure Farm To Bowl

CARE, Critter Fixers launch Soul Phood pet food

The nonprofit Companions and Animals for Reform and Equity launched the brand under a social enterprise model aimed at expanding economic opportunity in the pet care industry.

Abundance Soul Phood 01

Pet Food Marketing and Branding

How human consumer trends reshape pet food marketing

Pet owners now apply the same values — nutrition, wellness and identity — to their animals that they apply to themselves, creating new opportunities.

Dogs and cats are now seen as family members, emotional support systems, workout buddies, travel companions and, in many homes, the most consistently well-liked member of the household.

Pet Food Marketing and Branding

Edgard & Cooper takes giant kibble to Louvre

The pet food brand staged a two-day campaign across Paris to mark the launch of its 2026 kibble.

Edgard & Cooper's 'Kibble Truck' promotes the 2026 Kibble's new small-size option for small dogs.

Purina employees mark 25th annual Purina Cares Day

More than 11,000 U.S. employees volunteered an estimated 5,000 hours across 24 operating communities in May.

The annual Purina Cares Day spans a quarter of a century and focuses on supporting pet welfare agencies, foodbanks, service and therapy dog organizations, nonprofits that serve pets and people in crisis, and projects that revitalize communities.

Extreme pet humanization distances people from each other

Exploring the psychological phenomena of humanization may help pet food makers better understand pet owners' buying habits, along with how the bond between pet and owner can go too far.

19th Century Scientific Illustration Like The Decent Of Man

Pet Food Marketing and Branding

Friskies, Brandi Chastain kick-off 1 million can giveaway

Purina's cat food brand will donate 100,000 meals to shelter cats per first goal scored in each match, from May 31 through July 19.

Every time the U.S. Men's National Team scores a goal, fans get free Friskies.

Pet Food Marketing and Branding

Edgard & Cooper stages Viking funeral for fallen chew toys

The European natural pet food brand hosted a ceremonial beach send-off as part of its Pet Holiday Calendar activation series.

Following the Viking funeral ceremony, new chew toys will be donated to a shelter partner in Southern England.

Pet Food Marketing and Branding

Golden Child debuts scented billboards in new campaign

The next-gen pet wellness brand is rolling out maple-glazed bacon-scented billboards across Los Angeles, New York and Miami.

Starting May 18, Golden Child billboards will run in three select U.S. cities: LA, New York and Miami.

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