Pet Food Marketing and Branding: Page 5

Ollie debuts baked turkey recipe at Petco stores

The fresh dog food company expanded its retail presence with a seasonal product launch timed for the holiday season.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Petbeing launches value dog treat line for private label partners

Company offers the treats in 40-ounce jars, with smaller pouch options in development.

Petbeing Lineup

Kevin Hart launches Hartfelt freeze-dried dog food brand

The comedian's new line features beef-based recipes, single-ingredient treats and joint supplements made with whole food ingredients.

Hartfelt Art Streiber Kevin Hart With Hartfelt Dog Food Treats And Supplements

Royal Canin waives NYC shelter adoption fees

Royal Canin U.S.

Royal Canin will cover adoption fees and provide starter food supplies for cats and dogs at Animal Care Centers of NYC during National Animal Shelter Appreciation Week.

Royal Canin Nov 2025

PetAg supports Pawsperity nonprofit grooming school for five years

The pet nutrition company has contributed approximately $80,000 in products and education to the organization.

Purina honors Aly Raisman for abuse survivor advocacy work

The pet food manufacturer recognized the gymnast and advocate for her work supporting abuse survivors and their pets through the Purple Leash Project.

Purina recognized world champion gymnast, activist and author Aly Raisman at the 2025 Variety Power of Women event presented by Lifetime for her advocacy and leadership on behalf of survivors of abuse.

Field & Stream Pet Food debuts Pack Provisions line

Field & Stream Pet Food Co.

The outdoor lifestyle brand's new dog food products target active dogs with "guide-rated nutrition."

Pack Provisions, a new family of dog food products designed for outdoor enthusiasts and their canine companions, will be available at Tractor Supply beginning in November.

Pet Food Marketing and Branding

Get Joy partners with Dan Buettner on dog longevity

Collaboration expands the "Aging on Paws" docuseries into advisory roles focused on canine and human wellness connections.

Dan Buettner will serve as a Get Joy Ambassador and Wellness Advisory Board member, bringing his world-renowned insights on living longer, healthier lives to the pet wellness space.

Pet Food Market

Why building meaning beyond price in pet food is critical

Latin American pet food brands must create emotional value and financial strength to survive intensifying competition.

Cat Pets By Owner 99mimimi Pixabay com

Nulo donates 100,000 meals to Humane World for Animals

The donation supported families and pets in Los Angeles, California, U.S., through the organization's More Than a Pet campaign.

The More Than a Pet campaign offered pet food and supplies through Humane World’s Pets for Life program, which works to expand access to essential resources for pets and the people who love them.

Blue Buffalo launches fresh pet food category in US

Blue Buffalo Co.

General Mills brand launches its refrigerated dog food in scoop-and-serve tubs and sliceable rolls.

Blue Buffalo's Love Made Fresh will be available at Walmart, Target, Kroger, Meijer and many local grocery stores.

Pet Food Marketing and Branding

Nulo adds winter athletes to Fuel Incredible campaign

The pet food brand partners with seven Olympic and Paralympic competitors and their pets for the campaign's next phase.

Madison Chock and Evan Bates, Olympic gold medalists and three-time world champion ice dancers, and their toy poodles, Stella and Henry, have joined Nulo's Fuel Incredible campaign.

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