Midwestern Pet Foods is marking its 100th anniversary with an expanded product lineup at Booth #3125 during SuperZoo in Las Vegas.
The company has added new bag sizes to its Wholesomes line. Retailers can now stock 12-pound bags of Wholesomes Sensitive Skin & Stomach, Beef Meal & Rice, and Whitefish Meal & Rice.
The company also introduced Wholesomes Salmon Meal & Rice to its grain-inclusive lineup. The recipe includes salmon protein, brown rice, flaxseed and omega fatty acids, and is available in a 35-pound bag.
The Wholesomes Rewards biscuit line has expanded with the addition of Sensitive Skin & Stomach biscuits made with salmon and lamb protein, along with pumpkin, sweet potato and oatmeal.
SuperZoo attendees will also see the company's new Wholesomes Rewards Chewy Treats, which are available in multiple proteins, shapes and sizes for training or daily use.
According to Petfood Industry's Top Pet Food Companies, Midwestern Pet Foods is a fourth-generation, family-owned business headquartered in Evansville, Indiana, U.S. The company produces its dry pet food and treats in four, company-owned and operated kitchens in the U.S. It offers 100% recyclable packaging through the Earthborn ReBorn program.
