Eukanuba, a Mars, Inc. pet care brand, will bring its Fuel Extraordinary Combine to the Washington Nationals' Pups in the Park event on Aug. 25.
Pet owners and their dogs can compete in baseball-inspired challenges, including sprinting to home base and responding to commands on the pitching mound, and will receive a custom scouting report.
"The potential for extraordinary performance lives within every dog, and the Fuel Extraordinary Combine is our way of bringing that belief to life," said Jason Taylor, vice president, Eukanuba. "During Pups in the Park, we are creating a memorable experience that gives pet owners and Washington Nationals fans a fun, interactive way to celebrate what makes their dogs extraordinary."
"Pups in the Park nights are always a highlight of the season, and the Eukanuba stadium takeover brings the experience to the next level by giving fans and their dogs a unique, interactive way to enjoy Nationals Park together with the Fuel Extraordinary Combine," said Matt Lemire, Washington Nationals vice president, corporate partnerships. "This collaboration reflects our commitment to creating memorable experiences for all our fans — human or canine."
How it works
The Fuel Extraordinary Combine features a baseball field-inspired setup with a pitching mound and activity stations. Dogs can take part in three challenges:
- Home Plate Hustle: Dogs run a toy from third base to home plate with help from their owners.
- Coaches Call: On the pitching mound, dogs complete commands from their owner.
- Game-Winning Catch: Dogs leap for a tethered baseball in a vertical-jump challenge.
Eukanuba will also introduce the Extraordinary Index, a custom scouting report pet owners can use during the activation, along with behavioral insights from an on-site pet behavior expert. Owners who opt in can receive a personalized digital scouting report based on inputs such as run timing and height, and compare their dog's performance to Natty, the Nationals' team dog, and a Canine Companions service dog in training. Participants who opt in will receive their scouting report and coupons.
Prizes and incentives
Guests who visit the activation will have access to giveaways, including Eukanuba product samples, engraved ID dog tags, rally towels, T-shirts, tote bags, fetch balls and baseball cards. Pet owners can also register for a chance to win a one-year supply of Eukanuba dog food; no participation is required to enter.
