Pet Food Marketing and Branding: Page 6

Trending: Pet Food Podcast

EPISODE 94: How can pet food companies navigate social responsibility?

Kormotech CEO Rostyslav Vovk shares how his company's commitment to helping pets in need — from supporting local shelters to co-founding Save Pets of Ukraine — has driven both meaningful impact and business success.

Sound Cloud Cover Art 800x800 Rostyslav Vovk

Eukanuba donates $5 per September purchase to Canine Companions

Mars-owned pet nutrition brand has partnered with the nonprofit organization for more than 30 years as its exclusive dog food supplier.

Dog With Service Vest Jaclou Dl Pixabay

Pet Food Marketing and Branding

Wellness Pet partners with Boston hotel for pet travel package

Wellness Pet Company

Collaboration with Omni offers pet amenities and perks for guests with Boston-themed pet names through September.

Fenway the Border Collie enjoys accommodations at Omni Boston Hotel at the Seaport as part of the Wicked Pet Names Perk Pass collaboration with Wellness Pet Company.

PetSmart launches campaign for Pet Hunger Awareness Day

The retailer will donate $1 for each Authority or Simply Nourish dry food bag sold September 27-28, targeting an estimated 30 million food-insecure pets.

PetSmart Charities estimates that 30 million pets live in homes with people coping with food insecurity.

Pet Food Marketing and Branding

10 takeaways: Use digital marketing to build authenticity, omnichannel experiences

Kimberly Carney, CEO of PawWire, shares how pet food brands can build authentic customer relationships in the crowded digital marketplace.

Digital marketing success in the pet food industry requires strategic integration of multiple channels to create authentic, seamless customer experiences.

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Pet Sense 20 Birthday Party

Adventures in Pet Food

AI usage: Pet food, human food ‘stuck in the stone age’?

Despite all the hype and awareness around AI, recent surveys show pet food and human food companies are not using it widely, perhaps taking time to evaluate.

Dall·e 2025 01 07 12 00 13 A Futuristic Robotic Dog Equipped With Advanced Sensors, Sniffing At A Sample Of Pet Food In A High Tech Laboratory The Robotic Dog Has Sleek Metalli

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

Trending: Pet Food Podcast

EPISODE 93: What does a successful digital business strategy look like in the pet industry?

Kimberly Carney, CEO and founder of PawWire, discusses how pet brands can navigate the rapidly evolving digital landscape and build authentic customer relationships in an increasingly crowded marketplace.

Sound Cloud Cover Art 800x800 Kimberly Carney

Egg producer Vital Farms releases limited-edition dog treats

Pasture-raised egg producer creates breakfast-flavored treats in partnership with Ava's Pet Palace.

Vital Farms releases one-time only 'Cheesy Over Easy' breakfast-flavored dog treats in a new campaign starring comedian Heather McMahan and her dogs, Rigatoni and Macaroni.

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

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