Pet Food Marketing and Branding: Page 6

Adventures in Pet Food

Is pet food picking up the pace in adopting AI?

Is AI adoption in pet food accelerating, and can it keep up as the technology advances? Should it? Distrust and fear of AI are receding but concerns remain.

Futuristic robotic dog with metallic black and gold design stands in a high-tech laboratory with glowing holograms and data displays.

Pet Food Marketing and Branding

Report: Pet brands cut Amazon out-of-stock losses 63%

New CommerceIQ data shows pet ecommerce sellers posted 20% revenue growth in Q2 while trimming out-of-stock losses more than any other tracked category.

Golden retriever resting on white bedding next to an open laptop

Pet Food Marketing and Branding

Open Farm launches campaign to define its brand evolution

Premium pet food company's new integrated campaign marks its largest investment in brand building as it enters its next phase of growth.

Pet Food Marketing and Branding

Nature's Logic sustainability firsts: A David vs. Goliath brand strategy

A disciplined series of industry firsts tripled sales and delivered a 4x return before Nature's Logic's acquisition by Mid America Pet Food.

Pet Food Marketing and Branding

Purina docuseries nabs three Daytime Emmy nods

A Different Breed, Purina's nine-episode documentary series about competitive dog sports, has been nominated for Outstanding Lifestyle Program, Outstanding Editing and Outstanding Directing at the Daytime Emmy Awards.

Purina presents 'A Different Breed' campaign featuring a woman playing frisbee with a dog at an outdoor event, with 2026 Daytime Emmy nominations.

Pet Food Marketing and Branding

PetIQ's Minties launches dental treat breath campaign

The company's FreshBites treats use five natural breath fresheners as part of a new nationwide campaign called Minterventions.

Minties Freshbites mint candy package with green and white branding on light blue background

Product Launches

AI marketing platform for pet brands to launch at SuperZoo

Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.

Pet Food Marketing and Branding

Pooch & Mutt expands, rebrands Purr & Meow cat range

The company is extending its "all breeds & needs" promise to cats with new recipes, formats and life-stage options.

Purr & Meow cat food product line featuring superfoods, displayed with kitten, adult, and indoor formula bags on wooden surface

Pet Food Marketing and Branding

Stella & Chewy's hosts inaugural MVP dog event

Frozen and freeze-dried raw pet food brand marked its first major West Coast activation with a baseball-themed watch party for dogs and their owners in Santa Monica, California.

Stella & Chewy's Wild Weenies freeze-dried dog treats display cart with red branding and packaged products

Pet Food Marketing and Branding

6 pet owner personas help segment dog and cat food, treat marketing

Market researchers identified six distinct consumer profiles, each with different purchase motivations, communication preferences and expectations for pet food brands.

Animated girl in six scenes: shopping with pets, organizing donations, cooking with dog, grocery shopping, meal prep, and playing with puppy indoors.

Beyond the sombrero: Pet food formulations can reflect regional cultures without stereotypes

Manufacturers that understand regional traditions, shopping habits and consumer identities will be better positioned to earn trust than those relying on superficial cultural references.

Chihuahua wearing sombrero and colorful serape standing in front of Taco Bell restaurant

Latin America/Carribean

E-commerce shapes Mexico's pet food industry despite small market share

Combining strong retail partnerships, AI-optimized digital content and locally relevant innovation may help build consumer trust in an increasingly competitive Mexican pet food market.

Digital cat made of green binary code and matrix characters on black background

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