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Pet Food Marketing and Branding: Page 6
Pet Food Marketing and Branding
The Honest Kitchen debuts campaign to celebrate messiness of pet parenthood
The Honest Kitchen
New marketing campagin spotlights the messy, hilarious moments of life with pet while reinforcing the company's commitment to human-grade pet nutrition.
Pet Food Marketing and Branding
Friskies launches cat-inspired board game
Friskies’ limited-edition “Adventures in Friskies World” lets cat lovers experience feline-style fun while keeping their real pets entertained.
Sustainable Dog and Cat Food
Pet owners want sustainability, but don’t want to pay for it
When asked about their sustainable behaviors, pet owners emphasized reducing household waste, reusing shopping bags and choosing recyclable packaging.
Pet Food Marketing and Branding
New pet foods, treats marketed as socially responsible
A panelist of pet food and product professionals agreed that social responsibility shouldn’t feel like a checkbox. Meaningfully giving back to the pet community requires solid partnerships, transparency, commitment over time and shared purpose.
Pet Food Marketing and Branding
Royal Canin launches Ultimate Breed Showdown to promote breed-specific nutrition
Pet owners can vote for their favorite dog breed while learning about tailored nutrition — and a chance to win a year’s supply of pet food.
Pet Food Marketing and Branding
Purina names “Chief Snuggle Officers” to highlight pet nutrition
Puppy Chow and Kitten Chow select a CavaPoo puppy and American shorthair kitten for ambassador roles, emphasizing early-stage pet nutrition.
Trending: Pet Food Podcast
EPISODE 82: What economic factors should pet food businesses focus on?
Ernie Tedeschi with The Budget Lab at Yale Law looks for a silver lining for the pet food industry amidst the economic anxiety surrounding a possible economic downturn and the beginnings of a trade war.
Petfood Forum News
AI in pet food marketing: Strategies, challenges and future trends
Hana Bieliauskas will examine how artificial intelligence can enhance efficiency and personalization in pet food marketing during Petfood Forum 2025.
Pet Food Marketing and Branding
Purina facilitates therapeutic pet food with D2C sales from vet clinics
By addressing consumer and veterinary challenges through its Vet Direct model, Purina aims to drive continued growth in therapeutic pet foods.
Trending: Pet Food Podcast
Episode 81: How can having a 'hero product' help a pet food company thrive?
Host Lindsay Beaton and Spot & Tango’s Russell Breuer dive into hero products and how they can help shape your pet food’s brand identity and values.
Pet Food Marketing and Branding
Reveal introduces new look, expands cat nutrition portfolio
The new product line features premium wet cat food and lickable treats designed to meet evolving feline nutritional needs.
Pet Food Marketing and Branding
Purina Beneful declares National Small Dog Day
The company said the special day, February 27, celebrates all the things that make small dogs special.
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