Mars is launching its first U.S. corporate advertising campaign to highlight the company's century-long manufacturing presence in the U.S., including production of pet food brands PEDIGREE and Royal Canin.
The campaign, titled "Mars Is Closer Than You Think," launched October 13 and spotlights Mars' operations of 38 factories, veterinary clinics, labs and 16 regional offices across the U.S. The company said it employs over 70,000 associates who produce more than 40 brands domestically.
The campaign will initially focus on five U.S. markets: Topeka, Kansas; Salt Lake City, Utah; Dayton, Ohio; greater Nashville, Tennessee; and greater Washington, D.C. Mars selected these markets to highlight specific regional operations, including the company's largest global Royal Canin dry pet food facility in Lewisburg, Ohio, which opened earlier this year, and the Nashville-area headquarters of Mars North American Pet Nutrition division.
"The U.S. market is not only a cornerstone of Mars growth; it embodies our commitment to innovation and quality," said Anton Vincent, president of Mars Wrigley North America and Global Ice Cream, a division of Mars, Inc. "Across the country, we are dedicated to supporting communities where we operate, always driving forward our mission to use our incredible consumer brands to help create a better world for people, pets, and the planet."
The campaign will include out-of-home and print advertisements in the five target markets, along with social media videos and digital media partnerships highlighting Mars' impact on American manufacturing and farming.
Mars announced earlier this year a $2 billion investment in American manufacturing through 2026, adding to $6 billion invested over the previous five years. The company reports that 94% of Mars products sold in the U.S. are manufactured domestically.
According to Petfood Industry's Top Pet Food Companies, Mars Petcare produces Royal Canin, PEDIGREE and SHEBA pet brands. The privately-held, family-owned US$55 billion company offers a diverse and expanding portfolio of leading pet care products and veterinary services to support pets all around the world.
