Blue Buffalo announced a partnership with model, actress, host and entrepreneur Olivia Culpo to launch a football-themed campaign for its Nudges treats line.
Culpo and her dog Oliver Sprinkles appear in a new ad spot and social content featuring Nudges Steak Grillers, Homestyle Meatballs and Chicken Jerky Cuts. The brand also partnered with additional football wives and girlfriends to showcase how they celebrate game day with their dogs.
"As someone who considers my dog Oliver Sprinkles part of the family, partnering with Blue Buffalo is a natural fit," Culpo said. "Blue Buffalo's dedication to creating high-quality treats made with real meat reflects the same care I give Oliver every day."
The campaign highlights Blue Buffalo Nudges treats made with real steak and chicken, designed to resemble popular game day foods. The initiative runs throughout the football season across various marketing channels.
