Purina Cat Chow launches therapy cat initiative for students

Purina Cat Chow is launching the "Cats as Therapy Project" in partnership with Pet Partners, a pet therapy organization, bringing a mobile wellness pod to New York City college students from October 8-10.

The Cat Chow Therapod offers 10-minute sessions with therapy cats for students ages 18 and older at three locations near college campuses. Participants must turn in their phones during the sessions.

Cat Chow is bringing its Therapod to New York City, here seen in concept art, so students can spend time with a Pet Partners therapy cats.PurinaThe program addresses mental health challenges affecting one in five adults in the U.S., approximately 59 million people. A recent report found 83% of Generation Z believe they have an unhealthy relationship with their phones, citing negative impacts on mental health and focus.

Research from the American Educational Research Association found college students who spent 10 minutes daily petting a cat experienced measurable drops in cortisol, the stress hormone.

"There is a real sense of urgency to address emotional burnout among young adults, as we're seeing a generation overwhelmed by digital noise and emotional fatigue," said board-certified psychiatrist and researcher Dr. Judith Joseph. "Even brief, intentional moments of calm — like those involving therapy animals — can have a big impact to help regulate the nervous system and restore balance."

Purina scientist and Certified Applied Animal Behaviorist Annie Valuska highlighted the mutual benefits of cat-human interaction. 

"A cat can be a great choice for a therapy pet," she noted. "And the engagement can be mutually beneficial: studies show that cats form social bonds with us and that having friendly contact with people can improve their well-being. In addition, cats are a great fit for this role because so many of their natural social behaviors – like quietly resting near us, seeking gentle physical contact, and purring – are a great fit for a calm, relaxed pet therapy session."

Information about the Cats as Therapy Project is available at catchow.com/catproject.

According to Petfood Industry's Top Pet Food Companies, Nestlé Purina PetCare manufactures, markets and distributes pet food, treats and cat litter, primarily known for brands like Purina Pro Plan, Dog Chow, Friskies and Beneful. It is a subsidiary of Nestlé, the global food company, and is considered one of the leading pet care brands worldwide.