Private label pet food growth beating out name brands

In the U.S., private label — also known as store brands, retailer brands or own brands — is having a moment in terms of growth.

According to the Private Label Manufacturers Association (PLMA)’s 2025 Private Label Report, “store brand dollar sales in all outlets increased 4x that of national brands [in 2024] as the products surged ahead by 3.9% compared to a gain of only 1% for their branded counterparts. Looking at unit sales, the head-to-head disparity was much the same. Store brands advanced by 2.3% versus the figure for all of 2023 while national brands dropped -0.6%.”