Private label pet food growth beating out name brands

As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.

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Lindsay Beaton
October 10, 2025
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Private label pet food is seeing growth that is outpacing name brands.
Private label pet food is seeing growth that is outpacing name brands.
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In the U.S., private label — also known as store brands, retailer brands or own brands — is having a moment in terms of growth.

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