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Pet Food Marketing and Branding: Page 7
Pet Food Marketing and Branding
Purina Beneful declares National Small Dog Day
The company said the special day, February 27, celebrates all the things that make small dogs special.
Pet Food Marketing and Branding
Neighbor Pet Food rebrands, plans public offering for expansion
Formerly known as Fetch, the company aims to expand production and distribution due to increasing sales.
Pet Food Marketing and Branding
Maev, tennis star partner to highlight raw nutrition for dogs
Jessica Pegula teams up with Maev to promote high-quality, whole-food nutrition for dogs.
Petfood Forum News
The future of pet nutrition: Personalization
Experts of Ollie Pets will share how incorporating consumer-driven health insights into pet product development has become a strategy for advancing pet nutrition.
Pet Food Marketing and Branding
Hartz launches Valentine's Day campaign for Delectables
Hartz has launched an influencer-led marketing campaign for Delectables, targeting the "My Cat Is My Valentine" trend among pet owners.
Pet Food Marketing and Branding
Ultimate Pet Nutrition names Rob Lowe as chief pet advocate
Actor Rob Lowe partners with Dr. Gary Richter, founder, to promote optimal pet health and nutrition.
Avian Influenza
Cat may have infected human with avian influenza and vice versa
An adolescent human may have contracted bird flu from a pet cat. In another case, a human may have infected a cat.
Pet Food Marketing and Branding
Nutrish unveils updated packaging, new formulas for pet health
The Rachael Ray-inspired company introduces refreshed packaging and veterinarian-reviewed formulas for dogs and cats.
Pet Food Marketing and Branding
Natoo Pet Foods marketing team wins creative excellence awards
The awards recognize Matrix Partners' creative excellence in pet food branding, including its work on the Natoo Pet Foods Influencer Welcome Box.
Pet Food Marketing and Branding
WHISKAS launches Purradise campaign celebrating cat happiness
The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.
Sustainable Dog and Cat Food
Avoid 12 greenwashing terms in pet food marketing, use certifications
By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.
Dog and Cat Food Nutrition
2 opportunities for health and wellness pet food
Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.
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