Pet Food Marketing and Branding

Pet Food Packaging
Natoo unveils new packaging emphasizing sustainability, Brazilian heritage
Redesign highlights nature-inspired artwork and updated branding for the U.S. pet specialty market.
Natoo Old New Package Design2 2026 Cmyk
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food Marketing and Branding
Badlands Ranch tops $1M in foundation donations
Katherine Heigl's pet food brand has surpassed $1 million in contributions to the Jason Heigl Foundation, supporting rescue and spay/neuter programs nationwide.
Pet Food News
Farm to Pet opens crowdfunding campaign on StartEngine
Single-ingredient pet treat maker has grown from $80,000 in first-year sales to more than $5 million in revenue since its 2021 founding.
Farm To Pet Healthy Treats
Pet Food News
Mars, C40 Cities link pet ownership to urban climate resilience
A new playbook from Mars and C40 Cities outlines how pet-friendly green space design can serve as climate infrastructure in cities worldwide.
Mars B Etter Cities For Pets 1
Pet Food Marketing and Branding
Purina marks 100 years of Dog Chow with sweepstakes
Specially marked 48-pound bags at Sam's Club will contain Golden Tickets redeemable for a year of free dog food and $100 in Sam's Cash.
Pet Food Marketing and Branding
How Love, Nala turned mental health into a David vs. Goliath brand strategy
Love, Nala's landmark partnership with the nation's largest mental health organization shows how challenger pet food brands can own a category by going where industry giants structurally cannot.
Chat Gpt Image Jun 29, 2026, 12 53 55 Pm
Pet Food News
The Farmer's Dog partners to advance veterinary nutrition training
The Farmer's Dog is sponsoring a three-year small animal clinical nutrition residency at the University of Georgia College of Veterinary Medicine, its second university residency sponsorship.
The Farmers Dog Vet Image
Pet Food News
Redbarn kibble campaign to benefit retired service dogs
The July promotion offers pet owners $5 off large bags while donating up to $50,000 to Project K-9 Hero.
Redbarn 2606
Pet Food Marketing and Branding
Merrick Purrfect Bistro launches cat personality awards program
Cat owners can nominate their pets in six personality-based categories through a virtual awards show airing on International Cat Day.
Alongside the awards program, Merrick Purrfect Bistro is rolling out a new brand identity that includes updated branding, packaging and an expanded product lineup.
Trending: Pet Food Podcast
EPISODE 111: How are small pet businesses using AI right now?
eTailPet's Eric Thornton breaks down where AI adoption stands for independent pet retailers and what it means for the businesses that serve them.
Sound Cloud Cover Art 800x800 Eric Thornton
Pet Food Marketing and Branding
Hill's Pet Nutrition becomes first 'Clear The Shelters' presenting sponsor
Hill's is expanding its partnership with NBCUniversal Local's annual pet adoption campaign for the ninth consecutive year.
Since its launch in 2015, Clear The Shelters has resulted in more than 1.3 million pet adoptions and raised more than $5.6 million for animal shelters.
Pet Food Packaging
Refreshed pet food packaging wants to grab attention, communicate
Pet food and treat brands are revising their packaging to better catch the eye of consumers as well as communicate more fully once they have pet owners’ attention.
Packaging Bulgnn Istock
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