Pet Food Marketing and Branding: Page 7

Purina Cares Day supports tornado relief, pet welfare needs across US

Nestle Purina PetCare

The 24th Purina Cares Day mobilized thousands of employees across 34 U.S. cities to support people, pets and communities in need — including tornado-hit St. Louis, Missouri.

Purina employees logged 5,000-plus volunteer hours during its annual service day.

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

Birdie & Louie donates 2 million cans of cat food to US shelters

Alabama, U.S.-based company is distributing 400,000 pounds of surplus tuna-based meals to over 100 shelters and rescues in partnership with Best Friends Animal Society.

Birdie & Louis donated 2 million cans of its premium cat food to shelters, rescues and food pantries nationwide.

United Petfood sets Guinness World Record for largest dog biscuit

The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.

United Petfood donated portions of the record-breaking biscuit to shelters and employees’ pets.

Pet Food Marketing and Branding

Omni doubles sales, adds 20,000 customers after TV appearance

The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's Dragon's Den.

English Cocker Spaniel Alkhaine Pixabay

Pet Food Marketing and Branding

Royal Canin sponsors new pet care platform, collab with Martha Stewart

Royal Canin USA Inc.

Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.

Raising the Perfect Pet partners with Royal Canin to offer pet owners expert-backed resources and science-based, tailored nutrition designed to meet the specific needs of cats and dogs.

Pet Food Marketing and Branding

Post Consumer Brands delivers 91,000 meals to people, pets in need

During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.

Post Consumer Brands employees across 18 U.S. and Canadian sites provided over 91,000 meals and pet food packs through the fourth-annual “Ingredients for Good” initiative.

Pet Food Marketing and Branding

Purina partners with Men in Blazers to connect soccer fans and pet lovers

Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.

Purina joins Men in Blazers as the Official Pet Food and Pet Treats Partner, with integrations across digital shows, social media and newsletters.

Pet Food Marketing and Branding

How pet food brands can win in the crowded e-commerce market

To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.

For pet food companies, consistent branding and messaging across all channels is essential for a successful e-commerce strategy.

Pet Food Marketing and Branding

Nutrish updates branding to meet evolving pet owner priorities

Refreshed identity emphasizes clear communication, real ingredients and continued support for shelter pets.

Nutrish is launching a refreshed look and packaging nationwide in spring and summer 2025.

Market Trends and Reports

Survey: Pets play life-saving role for many Americans

More than half of U.S. pet owners say their dogs or cats have saved their lives, and nearly as many would give up years of their own life to extend their pet's, according to a new survey from Nulo.

A new survey from Nulo said 56% of respondents stated they would trade years off their own life so their pet could live longer.

Pet Food Marketing and Branding

Mars launches AI-powered dental health tool for dogs

GREENIES Canine Dental Check uses smartphone photos and artificial intelligence to help pet owners detect early signs of oral health issues.

According to Mars, 80% of dogs suffer from gum disease but most pet parents remain unaware.

Pet Food Marketing and Branding

Earthborn Holistic to plant over 11,000 trees through Arbor Day, retail campaigns

Pet food maker Earthborn Holistic expands its sustainability efforts with tree-planting initiatives tied to Arbor Day and retail promotions.

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