Pet Food Marketing and Branding: Page 7

Business Strategy

Mexico warms to wet pet food, prioritizing premiumization

Wet food was once viewed primarily as an inexpensive canned product with limited appeal.

Pop art style pet food can with dog and cat illustration and colorful comic book background elements

Market Trends and Reports

Versatility, adaptability needed in cat food space

Cat owners are on the scene and they want it all, from formulation variety to omnichannel purchasing options.

Gray and white tabby cat sleeping peacefully on a light surface with paws extended

Pet Food Marketing and Branding

When Halo made animal rescue a David vs. Goliath strategy

How this emerging pet food company grew the brand on a rising consumer passion.

Dog with catapult facing futuristic cityscape under dramatic golden sky

Mars Impact Fund donates $1M for Venezuela relief

The grant will help provide more than 200,000 meals for earthquake-affected families, as Mars also donates pet food and supports canine search-and-rescue efforts across Venezuela.

Black dog wearing red backpack on rocky mountain trail with coniferous trees and snow-capped peaks

Pet Food Marketing and Branding

RAWZ releases best practices resource for retailers

The company's new toolkit offers pet specialty retailers strategies for customer service, merchandising and community engagement.

Pet Food Marketing and Branding

Purina launches search for Chief Snuggle Officers

Company is accepting applications for a puppy and a kitten to serve as paid brand ambassadors, with a $10,000 donation also going to a shelter in each winner's city.

Golden puppy and tabby kitten sitting at desk with Chief Snuggle Officer nameplate, with Purina Puppy Chow and Kitten Chow logos

Pet Food Marketing and Branding

Ollie, Zola offer free wedding meals for dogs

Pet food company Ollie and wedding planning platform Zola have partnered to provide complimentary wedding-day meals for dogs included in couples' wedding celebrations.

Street-level advertisement billboard featuring 'Chicken or Beef?' meal options with food imagery on pink background

Pet Sustainability Coalition renews Plastic Recovery July campaign

The initiative, run with rePurpose Global, funds verified plastic recovery projects worldwide and follows a 2025 campaign that recovered more than 92,000 pounds of plastic waste.

Young green seedling sprouting in clear plastic cup with soil on grass background

Pet Food Packaging

Natoo unveils new packaging emphasizing sustainability, Brazilian heritage

Redesign highlights nature-inspired artwork and updated branding for the U.S. pet specialty market.

Natoo pet food product line evolution showing original and reformulated packaging varieties with oats, berries, and salmon flavors

Pet Food Marketing and Branding

Badlands Ranch tops $1M in foundation donations

Katherine Heigl's pet food brand has surpassed $1 million in contributions to the Jason Heigl Foundation, supporting rescue and spay/neuter programs nationwide.

Farm to Pet opens crowdfunding campaign on StartEngine

Single-ingredient pet treat maker has grown from $80,000 in first-year sales to more than $5 million in revenue since its 2021 founding.

Farm to Fit pet treats product line with dog and cat, featuring human-grade, 100% natural, single ingredient treats made in USA

Mars, C40 Cities link pet ownership to urban climate resilience

A new playbook from Mars and C40 Cities outlines how pet-friendly green space design can serve as climate infrastructure in cities worldwide.

Better Cities for Pets Mars program reusable bags with pet food products displayed on green grass

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