Pet Food Marketing and Branding: Page 7

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

BARK launches premium dog food line

The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.

Pet Food Marketing and Branding

ORIJEN launches trails app to connect pet owners with national parks

Champion Petfoods

The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.

The ORIJEN Trails App provides trail recommendations and more for you and your pet.

Pet Food Marketing and Branding

JustFoodForDogs, Pizzana to launch fresh dog pizza

Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.

JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.

Pet Food Marketing and Branding

5 key steps to entering new pet food markets

Drawing from over a decade of international expansion experience across 51 countries, Kormotech's Rostyslav Vovk shares how pet food manufacturers can successfully navigate new market entry.

Pet Food Marketing and Branding

Purina ONE targets cat allergen market with dating campaign

Purina Animal Nutrition

Nestlé Purina PetCare targets cat allergen sensitivities in relationships through video series and dating app partnerships.

Purina ONE's new 'LiveClear, Love Clear' campaign addressing relationship challenges caused by cat allergen sensitivities.

Ollie migrates e-commerce operations to Shopify platform

The fresh dog food company says the move will streamline backend operations and enhance personalization capabilities for its direct-to-consumer business.

Ollie has launched its new digital commerce experience on Shopify.

Pet Food Marketing and Branding

Report: Taste trumps health as top pet food driver

According to new research from Brandon, pet parents prioritize flavor over health benefits and ingredient quality.

Cat Being Fed Treat By Owner Stock Snap Pixabay

Pet Food Marketing and Branding

Purina launches canine sports documentary series

Purina Animal Nutrition

Nine-episode series "A Different Breed" will showcase dogs and handlers competing in the company's 30-year-old Incredible Dog Challenge competition.

The inaugural season of A Different Breed takes viewers behind the scenes as canine athletes and handlers compete in the Incredible Dog Challenge.

Farmina's AI-powered app wins industry innovation award

Farmina Pet Foods

Genius AI chatbot handled nearly 5,000 automated pet health consultations in first year of operation.

Farmina Pet Foods Pet Care Innovation Of The Year Award 2025

Pet Food Market

As cat ownership hits all-time high, are pet food companies adapting?

Despite growth in multi-cat households and "Cat Dad" demographics, 55% of pet food professionals report no marketing strategy changes to capture emerging opportunities.

Cat ownership reached 49 million households in 2024, driven largely by Gen Z and Millennial pet parents.

Brand's Best Friend wins Hyer's 2025 Breakthrough Culture Award

Pet-focused e-commerce agency Brand's Best Friend has received recognition for workplace culture practices among 100 companies nationwide.

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