Versatility, adaptability needed in cat food space

Cat owners are on the scene and they want it all, from formulation variety to omnichannel purchasing options.

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Lindsay Beaton
July 10, 2026
Cats are continuing to have their time in the sun, and successful companies will lead with market adaptability as the segment evolves.
Cats are continuing to have their time in the sun, and successful companies will lead with market adaptability as the segment evolves.
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The cat Renaissance continues, as global economic forces fuel growth in cat ownership even as dog ownership gains soften. Among cat owners, the same demands are popping up as in the dog space: premium nutrition, functional ingredients and an overall focus on their animal’s health and wellness.

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