Pet Food Marketing and Branding: Page 8

Pet Food Marketing and Branding

BARK adds dog advisory committee

Company has announced a new corporate structure positioning dogs as co-owners and advisors.

Bark 17973 Co Owned Display2 Static 1200x1200 1

Pet Food Marketing and Branding

Purina partners with St. Louis CITY SC, introduces Team Pet

Nestle Purina PetCare

Major League Soccer team becomes first professional sports club to employ certified facility dog for player and fan wellbeing support with Purina's help.

St. Louis CITY SC's team pet will join players during training and recovery while participating in matchday activities at Energizer Park.

Archway positions for AI-powered growth

After winning a $25,000 Lenovo grant, the insect-based treat company plans to leverage artificial intelligence for customer service, retail education and content marketing.

Business Growth Geralt Pixabay

Pet Food Marketing and Branding

Purina Pro Plan launches series featuring athletes and their dogs

Nestle Purina PetCare

Sports broadcaster Kirk Herbstreit interviews NFL and soccer stars about their dogs' nutrition in new "Fueled By" content campaign.

Kirk Herbstreit interviews professional football player George Kittle, here with his Bernadoodle Deenie, as part of the video series.

PetSmart partners with Edgard & Cooper in US market

European premium pet food manufacturer enters American retail through exclusive distribution agreement.

Petsmart X Edgard And Cooper

Adventures in Pet Food

What happens if (when) AI autonomously markets your pet food?

Agentic AI, an autonomous system, may soon become an authoritative source of information and recommendations for your brand and products. Are you ready?

Dall·e 2024 10 04 10 15 26 A Cyberpunk Scene Featuring A Dog Working At A Large, Futuristic Computer Terminal The Dog, A Medium Sized Breed With A Sleek, High Tech Collar, Sits

Pet Food Marketing and Branding

Blue Buffalo taps Taylor Lautner for Wilderness summer campaign

Blue Buffalo Co.

The actor will help promote the company's high-protein Wilderness dog food line through a summer adventure content series and consumer sweepstakes.

During the campaign, Lautner will capture how he prepares for summer adventures with his family, including fueling his dogs Remi and Lily.

Trending: Pet Food Podcast

EPISODE 90: What does diversity look like in the pet food industry?

Lashonda Geffrard discusses the economics of diversity, the challenges facing DEI initiatives, and actionable steps pet food companies can take to create more inclusive businesses.

Sound Cloud Cover Art 800x800 Lashonda Geffrard

Pet Food Marketing and Branding

Pumpkin Pet Insurance hosts Krypto look-alike contest

Pet insurance provider will host public dog contest in Manhattan West Plaza on July 18 with $2,000 in prizes and veterinary donations.

Pumpkin Pet Insurance is hosting a Krypto the Superdog look-alike contest with the release of the DC Studios film, Superman.

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Pet Food Marketing and Branding

Kelly & Co.'s wins World Branding Award for freeze-dried pet treats

The freeze-dried pet nutrition manufacturer secured recognition at the World Branding Awards – Animalis Edition 2025-2026.

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster.' That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program, and as a U.S. citizen, I can make parody images of its hosts. Thank you, First Amendment!

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