Pet Food Marketing and Branding: Page 8

Pet Food Marketing and Branding

Purina marks 100 years of Dog Chow with sweepstakes

Specially marked 48-pound bags at Sam's Club will contain Golden Tickets redeemable for a year of free dog food and $100 in Sam's Cash.

Pet Food Marketing and Branding

How Love, Nala turned mental health into a David vs. Goliath brand strategy

Love, Nala's landmark partnership with the nation's largest mental health organization shows how challenger pet food brands can own a category by going where industry giants structurally cannot.

Abstract cubist illustration depicting a person holding a cat, surrounded by symbolic imagery of emotions, thoughts, and nature in warm and cool tones.

The Farmer's Dog partners to advance veterinary nutrition training

The Farmer's Dog is sponsoring a three-year small animal clinical nutrition residency at the University of Georgia College of Veterinary Medicine, its second university residency sponsorship.

Two people crouching to pet a brown and white dog indoors with pet food box nearby

Redbarn kibble campaign to benefit retired service dogs

The July promotion offers pet owners $5 off large bags while donating up to $50,000 to Project K-9 Hero.

Golden retriever holding Redbarn dog food bag in garden setting

Pet Food Marketing and Branding

Merrick Purrfect Bistro launches cat personality awards program

Cat owners can nominate their pets in six personality-based categories through a virtual awards show airing on International Cat Day.

Perfect Bistro ice cream and dessert product line featuring colorful packaging in purple, red, teal, and green with various containers and boxes

Trending: Pet Food Podcast

EPISODE 111: How are small pet businesses using AI right now?

eTailPet's Eric Thornton breaks down where AI adoption stands for independent pet retailers and what it means for the businesses that serve them.

Pet Food Marketing and Branding

Hill's Pet Nutrition becomes first 'Clear The Shelters' presenting sponsor

Hill's is expanding its partnership with NBCUniversal Local's annual pet adoption campaign for the ninth consecutive year.

Pet Food Packaging

Refreshed pet food packaging wants to grab attention, communicate

Pet food and treat brands are revising their packaging to better catch the eye of consumers as well as communicate more fully once they have pet owners’ attention.

Translucent resealable pouches in pastel pink and mint green arranged on white background

Pet Food Marketing and Branding

DASH Dog Food launches from ButcherBox for Pets rebrand

Bobby Quirk, ButcherBox's first hire, leads the newly independent fresh-frozen dog food company.

Large tan boxer dog wearing navy DASH bandana sits beside dog food box in modern kitchen

Pet Food Marketing and Branding

Beggin' names its inaugural Top Dog

Beggin' names Hudson its Top Dog after nearly 38,000 votes determined the winner of the brand's inaugural 11-dog roster competition tied to its U.S. Soccer sponsorship.

Adventures in Pet Food

Pet owners overwhelmed by product choices? I get it now

Like many pet owners, I find myself relying on recommendations and personal purchasing philosophies in deciding what cat foods and other products to buy.

Two orange tabby kittens sitting together on a tan blanket with patterned cushions in the background

Pet Food Marketing and Branding

Edgard & Cooper petitions Reykjavik to apologize for dog ban

The pet food brand's Pet Rights Week campaign calls on the Icelandic capital to acknowledge its 1924–1984 prohibition on dog ownership.

Political protest poster demanding apology to dogs, featuring Reykjavik church and dog illustration with radiating sunburst background

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