Pet Food Marketing and Branding: Page 8

Pet Food Marketing and Branding
WHISKAS launches Purradise campaign celebrating cat happiness
The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.
Purradise is a global campaign, launching first across European markets including the UK, France, Germany, Italy and Poland in January 2025.
Sustainable Dog and Cat Food
Avoid 12 greenwashing terms in pet food marketing, use certifications
By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.
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Dog and Cat Food Nutrition
2 opportunities for health and wellness pet food
Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.
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Pet Food Marketing and Branding
How to understand today's pet parents
With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.
Michael Johnson offered suggestions on marketing to today's pet parents during AFIA's Pet Food Conference being held during IPPE 2025 this week in Atlanta, Georgia.
Market Trends and Reports
Customer economics and business success in 2025
As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.
Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
Pet Food Marketing and Branding
Pet Honesty named official multivitamin supplement of the American Kennel Club
Company said partnership highlights a shared commitment to supporting canine health and wellness.
Pet Honesty will be featured on AKC platforms, including its website, social media, and newsletters.
Pet Food Marketing and Branding
Purina seeks chief snuggle officers: Puppies, kittens could earn $25,000
Contest invites pets to become brand ambassadors while supporting shelters with donations.
One puppy and one kitten will each receive a $25,000 'salary' to serve as Purina brand ambassadors.
Pet Food Marketing and Branding
Einstein Pets rebrands to Wonder Bark
The small-batch baked natural dog treat company also launches its 'Everday Heroes' line.
The rebranding includes updated packaging to reflect the new Wonder Bark name and logo, and the company’s mascot, Wonder, will be prominently featured on all treat packaging.
Pet Food Marketing and Branding
Singapore pet food brand launches formulas for tropical pets
Majes has unveiled a premium line specifically formulated to address the unique health challenges faced by pets in tropical climates.
Majes offers premium pet products from high-quality dog food, cat food, and supplements tailored for the unique needs of pets in tropical climates.
Pet Food Marketing and Branding
Royal Canin, comedian partner for new viewer's choice awards
The new virtual Viewer’s Choice Awards will allow participants to learn more about the judging criteria for Best in Show and interact with the competition during the 2024 AKC National Championship presented by Royal Canin.
Comedian Heather McMahan will act as the virtual host of the Viewer's Choice Awards being held during the 2024 AKC National Championship presented by Royal Canin.
Pet Food Regulations
Proposed law gives push for Australia pet food regulation
More formalized marketing and labeling of pet food will lead to safer products, according to lawmakers.
Australia’s pet population deserves safe, reliable pet food, according to lawmakers.
Trending: Pet Food Podcast
EPISODE 31: What makes pet food consumers tick?
Founder of The Valuegraphics Project David Allison joins host Lindsay Beaton to break down the insights that can be gained from understanding your customers’ deepest motivations for buying.
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