Purina has entered into a partnership with the U.S. Soccer Federation, becoming the organization's first official pet care partner in a deal that runs through 2030. The announcement comes as the U.S. prepares to host major soccer events, including the 2026 FIFA Men's World Cup and the 2028 Olympic Games in Los Angeles.
The partnership grants Purina exclusive rights across multiple pet product categories, including pet food, treats, supplements, litter, connected pet products, and pet adoption initiatives. The company will have access to national advertising opportunities, custom content featuring players and their pets, on-site adoption events, co-branded merchandise and retail promotions.
As part of the agreement, Purina and U.S. Soccer will collaborate on creating a permanent pet presence at the Federation's new Arthur M. Blank U.S. Soccer National Training Center in metro Atlanta.
"Soccer is more than just a game, it's a shared experience that connects players, fans, families, and, for me personally, the two dogs who are part of my own family," said David Wright, chief commercial officer of U.S. Soccer. "As a huge pet lover, I know firsthand the joy and connection pets bring to our lives. This partnership reflects U.S. Soccer's commitment to building community, inspiring connection, and growing the game in unexpected and inclusive ways. Purina shares our values and brings a fresh, joyful perspective to how we engage fans and their pets, especially the four-legged ones, across the country."
The partnership will debut during upcoming international matches. Purina will introduce its Purina Club concept, a pet-friendly stadium experience, at the U.S. Men's National Team match against Korea on September 6 at Sports Illustrated Stadium in Harrison, New Jersey. The company's Incredible Dog Team will perform during halftime of the September match against Japan in Columbus, Ohio.
"Together with U.S. Soccer, we will celebrate the amazing role pets play as our teammates and in supporting the mental and physical wellbeing of fans and players alike," said Andrea Faccio, president and chief growth officer of Purina. "This partnership is the newest way that Purina is combining our shared love of pets and sports with soccer fans across the country and around the world."
According to Petfood Industry's Top Pet Food Companies, Nestlé Purina PetCare was founded in 1894 and produces pet food, treats and litter for dogs and cats. The company manufactures brands including Purina ONE, Pro Plan, Friskies and Tidy Cats. Purina employs more than 11,000 associates in the U.S. and operates with a team of nearly 500 scientists, veterinarians and pet care specialists. The company said its products feed 46 million dogs and 68 million cats annually.
