Pet Food Marketing and Branding: Page 9

Pet Food Marketing and Branding

'Eat the invasives': A killer David vs. Goliath brand strategy

Inside Archway Pet Food's laser-focused positioning to own a niche.

Bearded warrior in golden armor gazes upward at a floating fish, with a youth gesturing nearby in a classical landscape painting.

Pet Food Marketing and Branding

Euromonitor International ranks Delectables top wet cat treat brand

Euromonitor International said Delectables is the No. 1 wet cat treat brand globally by 2025 retail value sales.

Fluffy orange and white cat licking a red treat package held by a person in casual clothing

Purina Family Pet Center marks 10-year anniversary

The facility at St. Louis Children's Hospital has reunited pediatric patients with their pets more than 600 times since opening in 2016.

Person sitting on green floor playing with black dog in colorful indoor facility with couches and windows

Business Strategy

Smucker pet food in Q4 FY26 outpaced company growth with Meow Mix momentum

Pet food accounted for approximately 18% of fiscal 2026 revenue, generating about US$1.6 billion in sales.

Spilled blue bag of dog treats scattered on wooden floor in a sunlit home interior

Open Farm launches in nearly 1,700 PetSmart stores

The rollout brings Open Farm's full product line to nearly 1,700 PetSmart stores in the United States and Canada, plus online.

Pet Food Marketing and Branding

Natoo Pet Foods sponsors Jaguar Parade Miami exhibition

Natoo Pet Foods will sponsor all 11 jaguar sculptures in the Jaguar Parade Miami exhibition, which opens June 10 to raise awareness of wildlife conservation.

Child decorating a white ceramic dog figurine with colorful leopard-spot patterns using paint from a Jaguar Art Box craft kit.

Pet Food Marketing and Branding

Canidae launches campaign highlighting ingredient sourcing, farmer stories

The integrated campaign supporting Canidae's Pure Farm to Bowl dog food line highlights the origins of key ingredients and the farmers who supply them.

Farmer in plaid shirt examining soil in field with Pure Farmfed Bowl dog food packaging displayed below promotional text about trusted farming

CARE, Critter Fixers launch Soul Phood pet food

The nonprofit Companions and Animals for Reform and Equity launched the brand under a social enterprise model aimed at expanding economic opportunity in the pet care industry.

Pet Food Marketing and Branding

How human consumer trends reshape pet food marketing

Pet owners now apply the same values — nutrition, wellness and identity — to their animals that they apply to themselves, creating new opportunities.

Bulldog sitting on stacked pink and black folded fabrics and towels

Pet Food Marketing and Branding

Edgard & Cooper takes giant kibble to Louvre

The pet food brand staged a two-day campaign across Paris to mark the launch of its 2026 kibble.

Mobile advertising truck with purple Kibble pet food branding parked on sunny city street near pedestrians and historic building

Purina employees mark 25th annual Purina Cares Day

More than 11,000 U.S. employees volunteered an estimated 5,000 hours across 24 operating communities in May.

Volunteer in red Purina Cares shirt holding pet food donation box at Energizer Park stadium event

Extreme pet humanization distances people from each other

Exploring the psychological phenomena of humanization may help pet food makers better understand pet owners' buying habits, along with how the bond between pet and owner can go too far.

Historical scientific illustration showing evolutionary progression from dog to human figures in Victorian-era engraving style

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