Open Farm has partnered with PetSmart to expand distribution of its pet food and supplements across North America, the company announced.
Beginning in June, Open Farm's dry food, wet food, fresh meals, freeze-dried raw food, treats and supplements will be available in nearly 1,700 PetSmart stores in the U.S., Canada and online. With the addition, Open Farm's recipes will be available in more than 9,500 retail locations across North America.
"This is a milestone moment for Open Farm and a reflection of the trust we've built with pet parents over the past decade by delivering exceptional nutrition, uncompromising sourcing standards and unparalleled transparency into how our recipes are made," said Isaac Langleben, co-founder and CEO of Open Farm. "Partnering with PetSmart allows us to bring Open Farm to millions more pet parents while continuing to lead with the standards that define our brand."
Open Farm was founded in 2014. The company emphasizes animal welfare, sustainability and ingredient transparency in its recipes and sells through both digital and physical retail channels.
"We started Open Farm to raise the bar for pet food, and today we're seeing that vision resonate at scale," said Jacqueline Prehogan, co-founder and chief brand officer of Open Farm. "As we grow, our responsibility grows with us — from the standards we set for every ingredient to how our recipes are thoughtfully developed with veterinary and nutritional expertise, and shared transparently with pet parents. We've never cut corners, and that won't change."
"As pet parents become more focused on ingredient quality and transparency, we're excited to welcome Open Farm into our assortment to help us further meet and exceed their expectations," said Erika Tervelt, vice president of consumables merchandising at PetSmart. "Open Farm's leadership in responsibly sourced nutrition, ingredient quality and transparency make them a strong addition to our offering, and we look forward to introducing their recipes to more pet parents across our stores and digital channels."
Open Farm recipes are now available in PetSmart stores across North America and online at PetSmart.com and PetSmart.ca.
