Pet Food Marketing and Branding: Page 10

Pet Food News
Purina employees mark 25th annual Purina Cares Day
More than 11,000 U.S. employees volunteered an estimated 5,000 hours across 24 operating communities in May.
Volunteer in red Purina Cares shirt holding pet food donation box at Energizer Park stadium event
News Hound
Extreme pet humanization distances people from each other
Exploring the psychological phenomena of humanization may help pet food makers better understand pet owners' buying habits, along with how the bond between pet and owner can go too far.
Historical scientific illustration showing evolutionary progression from dog to human figures in Victorian-era engraving style
Pet Food Marketing and Branding
Friskies, Brandi Chastain kick-off 1 million can giveaway
Purina's cat food brand will donate 100,000 meals to shelter cats per first goal scored in each match, from May 31 through July 19.
Soccer ball and pyramid stack of Friskies pet food cans on stadium grass field
Pet Food Marketing and Branding
Edgard & Cooper stages Viking funeral for fallen chew toys
The European natural pet food brand hosted a ceremonial beach send-off as part of its Pet Holiday Calendar activation series.
Viking ship replica with red and white striped sail floating on water at sunset
Pet Food Marketing and Branding
Golden Child debuts scented billboards in new campaign
The next-gen pet wellness brand is rolling out maple-glazed bacon-scented billboards across Los Angeles, New York and Miami.
Black and white dairy cow eating from a tan bowl on an outdoor patterned rug
Pet Food Marketing and Branding
Farmer's Dog partners with The Oprah Podcast on dog-focused series
The fresh pet food brand is sponsoring a multi-episode mini-series and podcast content featuring real owner-dog stories and expert insights.
Woman and golden retriever on grass with text 'Life is Better with Dogs' from The Oprah Podcast in partnership with The Farmer's Dog
Pet Food Marketing and Branding
Nulo names Valerio Braschi as first Italian chef partner
The partnership marks Nulo's first chef collaboration in Italy and adds Braschi to the brand's "Fuel Incredible" ambassador program.
Man in red apron holding Nulo pet food treat in modern kitchen with product bowls and packaging
Pet Food Marketing and Branding
Chewy consolidates private label pet brands under Chewy Made
Chewy is unifying its American Journey, Tiny Tiger, True Acre Foods, and Bones & Chews private labels under a single new brand umbrella.
Dog and cat with Chewy pet food bag in modern living room
Pet Food News
California Cat Kitchen launches vegetable-free, frozen cooked cat food
New brand from Dog Kitchen, LLC, debuted two meat-forward recipes in 5-ounce tub packaging.
Orange tabby cat eating wet food from white bowl with pet food products nearby
Pet Food Marketing and Branding
Purina's Beggin' brand named official dog treat of U.S. Soccer
Nestlé Purina has launched a soccer crest-shaped dog treat under its Beggin' line to coincide with the brand's new sponsorship deal.
Purina Beggin' USA Soccer dog treat package on grass with soccer balls and goal in background
Pet Food Labeling
Expected costs, unexpected branding opportunities dominate labeling conversation
As the new pet food labeling regulations begin to hit the market, the pet food industry is looking at additional costs as well as first-to-market opportunities.
Child in yellow shirt examining product while shopping in retail store aisle with red basket
Pet Food Marketing and Branding
Purina Dog Chow launches contest marking 100-year milestone
The brand is inviting dog owners to share stories for a chance to win $100,000 as it celebrates a century of canine nutrition.
Two smiling people kissing a black and white dog in a sunny park with green grass and trees
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