Pet Food Marketing and Branding: Page 10

Pet Food News

PetSmart partners with Edgard & Cooper in US market

European premium pet food manufacturer enters American retail through exclusive distribution agreement.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Adventures in Pet Food

What happens if (when) AI autonomously markets your pet food?

Agentic AI, an autonomous system, may soon become an authoritative source of information and recommendations for your brand and products. Are you ready?

Pet Food Marketing and Branding

Blue Buffalo taps Taylor Lautner for Wilderness summer campaign

Blue Buffalo Co.

The actor will help promote the company's high-protein Wilderness dog food line through a summer adventure content series and consumer sweepstakes.

Trending: Pet Food Podcast

EPISODE 90: What does diversity look like in the pet food industry?

Lashonda Geffrard discusses the economics of diversity, the challenges facing DEI initiatives, and actionable steps pet food companies can take to create more inclusive businesses.

Pet Food Marketing and Branding

Pumpkin Pet Insurance hosts Krypto look-alike contest

Pet insurance provider will host public dog contest in Manhattan West Plaza on July 18 with $2,000 in prizes and veterinary donations.

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Pet Food Marketing and Branding

Kelly & Co.'s wins World Branding Award for freeze-dried pet treats

The freeze-dried pet nutrition manufacturer secured recognition at the World Branding Awards – Animalis Edition 2025-2026.

News Hound

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

Trending: Pet Food Podcast

EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

Pet Food Packaging

Pet food packaging focuses on customer communication

These recent packaging revamps have brand education top of mind.

Pet Food News

Royal Canin named official nutrition partner of The Seeing Eye guide dog organization

Royal Canin U.S.

Royal Canin will provide specialized nutrition for guide dogs across all life stages through new partnership with 95-year-old nonprofit.

Pet Food News

Natoo donates 54,000 meal toppers to support shelter animals

Natoo Pet Foods

Pet food manufacturer partners with Greater Good Charities to distribute $82,300 worth of protein-rich toppers to shelter animals nationwide.

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