Pet Food Marketing and Branding: Page 11

Pet Food Marketing and Branding

Purina brings pet-focused programming to FIFA Fan Festival Kansas City

Purina is partnering with KC2026 to offer dog-friendly event days, exclusive pet merchandise and a shelter adoption incentive program during the FIFA World Cup this summer.

Small tan and white dog wearing blue Kansas City Purina Pro Plan sports jersey at the beach

Riley Green joins Pack Provisions dog food as investor, ambassador

The country artist and outdoorsman becomes a partner in Field & Stream's performance nutrition line for active dogs.

Man in cap holding yellow Labrador Retriever against wooden barn backdrop

Market Trends and Reports

Report: 76% of cat owners influenced by brand values

New Nextin Research report maps consumer behavior, ingredient demand and untapped opportunities in cat food, treats and supplements.

Tabby kitten with golden eyes held by a person wearing glasses against a light background

Pet Food Marketing and Branding

Pet Honesty launches brand promise, pledges $1 million in donations

Pet supplement brand is committing to product donations and a new science-validation framework.

Hand offering a golden dog treat to an excited brown dog with mouth open

Pet Food Marketing and Branding

Washington Nationals debut team dog in Eukanuba, Canine Companions partnership

A Golden Retriever-Labrador mix named Natty will make his first appearance at Nationals Park on May 15 as the club's official team dog.

White dog sitting with Eukanuba pet food packages on Nationals Park baseball field

Something to Chew on

AI in pet food: Usage on the rise, adoption still low

Only 36% of pet food companies polled are actively using AI, as concerns like lack of expertise, the right data, trust and accuracy pose barriers.

Robotic hand reaching toward a small wheeled robot on blue background, representing AI and automation technology

Adventures in Pet Food

State of AI in pet food: Data, measurement lead to success

While AI adoption still lags in many areas of pet food, the real gap lies in lack of data collection and measurement, according to experts.

Futuristic cyberpunk workspace with cat monitoring multiple digital screens in neon-lit cityscape

Montego Pet Nutrition sets Guinness record for pet food donation

South African manufacturer and retail partner collected 67,200 kilograms of pet food in 24 hours at a Bloemfontein agricultural event.

Tan dog mascot wearing Official Attempt t-shirt at branded event with Petshop banners and merchandise displays

Pet Food Marketing and Branding

Old Mother Hubbard, Milk Bar mark centennial with limited-edition treat

Wellness Pet Company's 100-year-old dog treat brand collaborates with the dessert company for a peanut butter birthday biscuit.

Corgi celebrating birthday with colorful balloons, bunting, dog treats, and a layered cake at festive party setup

Royal Canin launches first new breed diet in 5 years

The Corgi Adult and Puppy formulas target bone and joint health, coat condition and digestion.

Corgi dog with Royal Canin breed-specific dog food packaging and red feeding bowl

Pet Food Marketing and Branding

Freshpet launches 'Kitchen Conversations' campaign

A new creative platform is designed to position Freshpet as a fresh-food brand for pet owners who treat their animals as family.

Woman in blue shirt feeding small tan dog in bright home entryway with potted plants

Pet Food Marketing and Branding

Wuffes dog supplements launch nationwide at Petco

The digitally native brand marks its first major retail partnership with the pet specialty chain.

Woman sitting with brown and white corgi dog, holding green pet product package indoors on patterned rug

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