Pet Food Marketing and Branding: Page 11

Pet Food Marketing and Branding

Finfare Pet Foods launches DTC sales via online store, Amazon

Premium seafood pet nutrition company debuts e-commerce platform and marketplace presence as first phase of national expansion strategy.

Finfare Pet Foods, a premium seafood pet nutrition company, launches nationwide rollout on finfarepetfoods.com and Amazon.

PetSmart Charities, Meals on Wheels celebrate 15 million pet meals delivered

The long-standing partnership continues to help older Americans care for their pets, addressing hunger and isolation through pet food support and services.

Sharon and her 7-year-old dachshund, Kali Mae, are able to thrive with the support of Meals on Wheels Waco.

PremieRpet funds first DEXA scanner for pets in Latin America

The R$1 million investment supports obesity and chronic disease research at University of São Paulo’s new veterinary care center.

Trending: Pet Food Podcast

EPISODE 86: Why does the human-animal bond matter to the pet industry?

On this Trending: Pet Food podcast, Dr. Tammie King discusses how the PAWS program explores the biological mechanisms behind human-animal bonds and their impact on mental health and wellbeing.

Sound Cloud Cover Art 800x800 Tammie King

Purina Cares Day supports tornado relief, pet welfare needs across US

Nestle Purina PetCare

The 24th Purina Cares Day mobilized thousands of employees across 34 U.S. cities to support people, pets and communities in need — including tornado-hit St. Louis, Missouri.

Purina employees logged 5,000-plus volunteer hours during its annual service day.

Birdie & Louie donates 2 million cans of cat food to US shelters

Alabama, U.S.-based company is distributing 400,000 pounds of surplus tuna-based meals to over 100 shelters and rescues in partnership with Best Friends Animal Society.

Birdie & Louis donated 2 million cans of its premium cat food to shelters, rescues and food pantries nationwide.

United Petfood sets Guinness World Record for largest dog biscuit

The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.

United Petfood donated portions of the record-breaking biscuit to shelters and employees’ pets.

Pet Food Marketing and Branding

Omni doubles sales, adds 20,000 customers after TV appearance

The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's Dragon's Den.

English Cocker Spaniel Alkhaine Pixabay

Pet Food Marketing and Branding

Royal Canin sponsors new pet care platform, collab with Martha Stewart

Royal Canin U.S.

Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.

Raising the Perfect Pet partners with Royal Canin to offer pet owners expert-backed resources and science-based, tailored nutrition designed to meet the specific needs of cats and dogs.

Pet Food Marketing and Branding

Post Consumer Brands delivers 91,000 meals to people, pets in need

During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.

Post Consumer Brands employees across 18 U.S. and Canadian sites provided over 91,000 meals and pet food packs through the fourth-annual “Ingredients for Good” initiative.

Pet Food Marketing and Branding

Purina partners with Men in Blazers to connect soccer fans and pet lovers

Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.

Purina joins Men in Blazers as the Official Pet Food and Pet Treats Partner, with integrations across digital shows, social media and newsletters.

Pet Food Marketing and Branding

How pet food brands can win in the crowded e-commerce market

To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.

For pet food companies, consistent branding and messaging across all channels is essential for a successful e-commerce strategy.

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