Pet Food Marketing and Branding: Page 12

Pet Food Marketing and Branding

Purina Cat Chow therapy cat tour targets college students

Cat Chow's Therapod mobile experience visits three cities during high-stress academic moments in 2026.

Woman holding a fluffy cat at Purina Cat Chow's Cats As Therapy Project promotional booth

Business Strategy

Reimagine customer experience to drive pet food growth

Bestselling author and leadership expert, Ryan Estis, delivered the Wednesday Eye-Opener keynote at Petfood Forum 2026 in Kansas City.

Glowing incandescent light bulb with illuminated filament against textured gray background

Purina donates $33.8 million to pets, people in 2025

Nestlé Purina PetCare's annual charitable contributions included monetary grants, in-kind pet food and litter donations, and disaster relief efforts across the United States.

People participate in an outdoor activity at picnic tables with a tall residential building in the background on a sunny day.

Pet Food Marketing and Branding

Beggin' named official dog treat of U.S. Soccer

Purina's Beggin' brand is pairing the partnership with a consumer photo contest and a new soccer-themed treat product.

Man jogging with six dogs of various breeds in sunny park setting with soccer balls

Pet Food Marketing and Branding

Spot & Tango launches largest marketing campaign in company history

The premium DTC dog food brand is investing $3.5 million in TV and out-of-home advertising as part of a multi-pronged 2026 campaign.

Spot & Tango Unkibble dog food package with beef and barley, surrounded by fresh ingredients including carrots, beets, and raw meat

Sustainable Dog and Cat Food

Animal welfare beats sustainability in pet food purchases

Both academic research and industry discussion have pointed out that animal welfare may be one of strongest marketing tools to influence consumer behavior.

Woman with guitar surrounded by dogs and cats promoting animal rescue donation with phone number 1-800-555-PAWS

Dr. Pol clinical nutrition dog food lands at Walmart

Veterinarian-formulated line targets weight management, food sensitivities and gastrointestinal care without a prescription requirement.

Veterinarian and young girl petting brown dog with Dr. Pol Clinical Nutrition pet food box in residential yard

Purina Pro Plan campaign invites pet owners to thank vets

World Veterinary Day initiative pairs messages of gratitude with donations to veterinary support organizations.

Two people interact with a tan and white corgi dog wearing a collar during what appears to be a veterinary or community event

Pet Food Marketing and Branding

NAD rules on Sundays for Dogs advertising claims

The Farmer's Dog challenged air-drying, ingredient, pricing and "Made in USA" claims in a National Advertising Division proceeding.

Pet Food Marketing and Branding

Nutrish relaunches brand name, unveils 'Home Chef-Inspired Bowls' campaign

The brand is returning Rachael Ray's name to packaging and partnering with cookbook author Jenn Lueke to connect pet mealtime with home cooking traditions.

Nutrish cat food product line displayed on kitchen counter with ingredient bowls including salmon, chicken, and brown rice varieties

Annamaet Petfoods marks 40 years with meal donations

The family-owned premium pet food company will donate 40,000 meals to pets in need throughout its anniversary year.

Supplements Supplier Brief

Pet Honesty supplement line enters US Walmart stores

Pet Honesty's dog and cat supplement assortment is now available across nearly 13,000 Walmart locations nationwide.

Pet Honesty Fresh Breath Dental Bites cat treat package on brown cat litter background

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