Pet Food Marketing and Branding: Page 12

Pet Food Marketing and Branding
Purina seeks chief snuggle officers: Puppies, kittens could earn $25,000
Contest invites pets to become brand ambassadors while supporting shelters with donations.
One puppy and one kitten will each receive a $25,000 'salary' to serve as Purina brand ambassadors.
Pet Food Marketing and Branding
Einstein Pets rebrands to Wonder Bark
The small-batch baked natural dog treat company also launches its 'Everday Heroes' line.
The rebranding includes updated packaging to reflect the new Wonder Bark name and logo, and the company’s mascot, Wonder, will be prominently featured on all treat packaging.
Pet Food Marketing and Branding
Singapore pet food brand launches formulas for tropical pets
Majes has unveiled a premium line specifically formulated to address the unique health challenges faced by pets in tropical climates.
Majes offers premium pet products from high-quality dog food, cat food, and supplements tailored for the unique needs of pets in tropical climates.
Pet Food Marketing and Branding
Royal Canin, comedian partner for new viewer's choice awards
The new virtual Viewer’s Choice Awards will allow participants to learn more about the judging criteria for Best in Show and interact with the competition during the 2024 AKC National Championship presented by Royal Canin.
Comedian Heather McMahan will act as the virtual host of the Viewer's Choice Awards being held during the 2024 AKC National Championship presented by Royal Canin.
Pet Food Regulations
Proposed law gives push for Australia pet food regulation
More formalized marketing and labeling of pet food will lead to safer products, according to lawmakers.
Australia’s pet population deserves safe, reliable pet food, according to lawmakers.
Trending: Pet Food Podcast
EPISODE 31: What makes pet food consumers tick?
Founder of The Valuegraphics Project David Allison joins host Lindsay Beaton to break down the insights that can be gained from understanding your customers’ deepest motivations for buying.
Sound Cloud Cover Art 800x800 David Allison 400
Pet Food Marketing and Branding
Gifts for pets fuel seasonal dog, cat food sales
People buy gifts for others’ pets even if they don’t own any companion animals themselves.
Dall·e 2024 12 17 11 27 56 A Calico Cat With A Guilty Expression, Caught In The Act Of Scratching The Wrapping Paper Off A Christmas Present The Scene Is Under A Decorated Chri
Pet Food News
Midwestern Pet Foods rebrands Earthborn Holistic cat kibble
Changes align with the brand's recent rebranding of its dog food products, featuring modernized packaging and improved nutrition.
The company's new and improved Earthborn Holistic dry cat food now aligns with its rebranded dry dog food.
Pet Food Marketing and Branding
Orijen, Disney collaborate on release of "Mufasa: The Lion King"
The partnership will emphasize Orijen's focus on WholePrey ingredients, inspired by the natural diets of big cats in the wild.
Research Notes
Weight-management pet food lessons from human food diversification
By focusing on innovation in product design, differentiation strategies and consumer education, the industry may address both market demand and pet health challenges.
Dall·e 2024 12 10 05 56 19 A Peter Paul Rubens Inspired Painting Featuring A Group Of Overweight, Pampered Dogs Lounging In A Luxurious, Opulent Room The Dogs Are Depicted With
Petfood Forum News
Macro-economic outlook, leadership experts headline Petfood Forum 2025
Ernie Tedeschi and Michael Allison will set the tone during their keynotes at Petfood Forum 2025 in Kansas City.
Microphone Nikolay Frolochkin Pixabay
Pet Food Marketing and Branding
Ice cream, beer or flavored water: pet treats mimic human indulgences
Pet versions of frozen dairy delights and frosty brews tend to be healthier than the human products they mimic.
Dall·e 2024 12 03 11 35 28 A Kitschy 1950s Scene Featuring Two Poodles Eating Ice Cream Sundaes In A Classic American Diner The Diner Is Styled With Vibrant Chrome Accents, Neo
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