Finfare Pet Foods has launched its direct-to-consumer sales channel with the debut of its online store at finfarepetfoods.com and product availability on Amazon. The move represents the company's initial step toward broader market distribution.
The launch makes Finfare's salmon treats and toppers for dogs and cats available to pet owners nationwide. Products are manufactured using what the company calls its cold-craft process, which combines cold-smoking and freeze-drying techniques applied to sashimi-grade seafood.
"We've spent generations perfecting the art of seafood," said Gabriel Viteri, CEO of Finfare Pet Foods. "Now, we're bringing that expertise to pet nutrition—combining premium ingredients, gentle processing, and deep respect for animals to create something truly special."
Sourcing and manufacturing specifications
All Finfare products are manufactured in the U.S. using fish sourced exclusively from BAP-, ASC- or MSC-certified fisheries. The company emphasizes full traceability in its supply chain and positions its products as clean-label, functional treats.
The direct-to-consumer launch precedes the company's planned national retail expansion, which is expected later this year.
Finfare enters the pet food market as demand continues to grow for high-quality, minimally processed, limited-ingredient products. The company positions itself at the intersection of seafood expertise, sustainability practices, and pet nutrition science.
Finfare Pet Foods manufactures premium pet treats using sashimi-grade seafood ingredients and sustainable sourcing practices.
