Pet Food Marketing and Branding: Page 13

Pet Food Marketing and Branding

Chewy relaunches campaign to spread holiday cheer, support shelters

The Chewy Claus program will provide free pet adoptions at shelters across the country in partnership with Best Friends Animal Society.

For every letter submitted to Chewy Claus, Chewy will donate one pound of food to one of their non-profit partners, up to 600,000 pounds.

Pet Food Marketing and Branding

Royal Canin donates pet food to support Giving Tuesday effort

Royal Canin partnered with VCA Charities to donate 2,500 bags of pet food to support local pet food pantries and shelters while honoring graduates of its Pet Nutrition Advisor Program.

Royal Canin Vca Charities

Adventures in Pet Food

Pet food marketing: Turn to the fun and unique to stand out

For pet food brands, breaking through today’s marketing and social media clutter requires unique, heartwarming and often entertaining concepts and efforts.

Courtesy of Iams

Pet Food Marketing and Branding

IAMS stages giant dog balloon getting stuck to highlight overweight pets

The wedged Waylon balloon was visible in Chicago's Loop neighborhood ahead of the city's Thanksgiving parade.

To bring awareness to the issue of overweight dogs, IAMS purposefully wedged an oversized dog balloon between buildings before Chicago's Thanksgiving Day parade.

Trending: Pet Food Podcast

EPISODE 75: What are the top retail strategies that lead to success in the pet space?

Host Lindsay Beaton sits down with petNMind founder Adrian Archie to explore key approaches for thriving in today’s competitive retail landscape.

Sound Cloud Cover Art 800x800 Adrian Archie

Pet Food Marketing and Branding

Woof expands retail presence with PetSmart launch

Startup now ofers its hero product ecosystem, The Pupsicle, in PetSmart stores nationwide.

Woof's hero product, the Pupsicle, and the Refill Pupsicle Pops and Treat Trays will now be available in PetSmart stores nationwide.

Pet Food Marketing and Branding

Purina's Thanksgiving's Top Dog contest returns

Fans can vote for the Top Dog during the National Dog Show broadcast presented on NBC and Peacock.

Pet Food Lawsuits, Litigation

Q&A: Why natural-claims lawsuits may recur for pet food industry

Numerous lawsuits related to natural or similar marketing claims have challenged brands during the past decade, and they seem likely to continue reappearing.

Dall·e 2024 07 08 12 43 49 A Thick, Leather Bound Book Titled 'pet Food Law' By Legal Beagle The Cover Is Made Of Dark Brown Leather With Gold Embossed Lettering For The Title

Pet Food Marketing and Branding

Oh Norman! selects rescue dog as chief treat officer

Handpicked by co-founder Kaley Cuoco, the company's newest employee will work closely with the team on new product development and testing.

Hoagie, a Los Angeles-based rescue dog, has been named to the role of chief treat officer and will earn a $10,000 annual salary.

Pet Food Marketing and Branding

Purina launches pet-centric Roblox game

Purina Arena Pet Racing multiplayer game lets players adopt, nourish and compete with their virtual furry friends in various dynamic courses.

Purina Arena Pet Racing allows players to race with their adopted dogs and cats across various urban and rural courses, all while nurturing their pets' competitive edge through proper nourishment and care.

Pet food producer rolls out new products to expand portfolio

Polish pet food producer, Tropical, is making efforts to broaden its product range.

Pet Food Marketing and Branding

Dog food startup brings health and Hispanic culture together

Cachorrisimo was designed to honor tradition with meals that reflect the heart and flavors of Latino culture.

Inspired by traditional Hispanic kitchens, Cachorrisimo is designed to bring these flavors to dogs.

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