Pet Food Marketing and Branding: Page 13

Friskies donates 1,000 meals per Wildcats point to shelter

The Purina brand ties a meal donation campaign to the University of Arizona's NCAA tournament run.

Orange tabby cat looking at camera with paw touching wire fence

Pet Food Marketing and Branding

Carnilove refreshes brand identity, restructures global portfolio

The Czech premium pet food brand is streamlining more than 100 SKUs across dry, wet and snack categories as part of its largest evolution since its 2012 launch.

CARNILOVE pet food product range display showing various package sizes with beef, lamb, wild boar, duck, and turkey flavors

Pet Food Lawsuits, Litigation

Family sues Blue Buffalo over DCM, grain-free claims

A class action lawsuit alleges the pet food company continued marketing grain-free products as healthy despite evidence linking them to heart disease in dogs.

Wooden gavel with brass band resting on matching soundblock against gray background

IAMS, Strava partner to encourage active lifestyles for pets

The collaboration introduces a "Pet Tag" feature on Strava and monthly challenges aimed at motivating dog owners to move more with their pets.

Person in jeans walking white dog on colorful leash on tree-lined path

Pet Food Marketing and Branding

Wellness Pet names Alex Toussaint as first global ambassador

The year-long partnership with the Peloton instructor and dog owner highlights pet nutrition and shared wellness routines.

Man smiling with two dogs in colorful modern kitchen, holding green branded product boxes

Adventures in Pet Food

Dog food and treats are popular topics on social media

Data show dog owners globally like to post, converse and learn about dog nutrition and food products online and on social media. Who’s doing the most talking?

Golden Retriever smiling next to person typing on laptop at wooden desk

Pet Food Marketing and Branding

10 Takeaways: How AI is reshaping the pet food shopping experience

Brand's Best Friend experts explain how conversational search, AI-driven platforms and content strategy are changing how consumers find and buy pet food.

Brown dog resting on laptop keyboard with computer monitor in background

Pet Food Marketing and Branding

Edgard & Cooper to host immersive canine ball event in London

Belgian pet food brand invites dogs and their owners to a ticketed, multi-room experiential event at 41 Portland Place this April.

Two dogs seated in ornate chairs in a luxurious study with fireplace, mantelpiece decorations, and chessboard backdrop

Pet Food Marketing and Branding

IAMS spotlights digestive health benefits with airport campaign

Mars Pet Nutrition's IAMS brand installed oversized pet imagery at an Orlando airport to promote its prebiotic-forward PROACTIVE 5 nutrition system.

Airport baggage claim area with suitcases on conveyor belt and James Wellbeloved pet food advertisement on green wall

Pet Food Marketing and Branding

New cat consumables focus on functional, hydration, protein

Functional nutrition, lickable formats, hydration focus, format innovation and high-protein diets were some of the top cat food and treat trends in Global Pet Expo’s New Product Showcase.

Anthropomorphic cat in black turtleneck presenting cat food on illuminated stage with neon cat graphic backdrop

Pet Food Marketing and Branding

Sheba brand launches 'Ignored to Adored' cat bonding campaign

Mars pet food brand taps actress Haley Lu Richardson to front a 12-day program aimed at strengthening the cat-owner bond.

Young woman with glasses smiling while playing with a black and white cat on a wooden floor, with Polaroid photos displayed above

Pet Food Marketing and Branding

Air-dried, freeze-dried raw formats still popular in new dog foods

Hybrid formats, novel proteins and functional claims expanded across dog food and treat categories in the New Products Showcase during Global Pet Expo 2026.

Elegant couple at formal gala event displaying pet food products with photographers in background

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