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Pet Food Marketing and Branding: Page 13
Pet Food News
United Petfood sets Guinness World Record for largest dog biscuit
The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Pet Food Marketing and Branding
Omni doubles sales, adds 20,000 customers after TV appearance
The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's
Dragon's Den
.
Pet Food Marketing and Branding
Royal Canin sponsors new pet care platform, collab with Martha Stewart
Royal Canin U.S.
Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.
Pet Food Marketing and Branding
Post Consumer Brands delivers 91,000 meals to people, pets in need
During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.
Pet Food Marketing and Branding
Purina partners with Men in Blazers to connect soccer fans and pet lovers
Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.
Pet Food Marketing and Branding
How pet food brands can win in the crowded e-commerce market
To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.
Pet Food Marketing and Branding
Nutrish updates branding to meet evolving pet owner priorities
Refreshed identity emphasizes clear communication, real ingredients and continued support for shelter pets.
Market Trends and Reports
Survey: Pets play life-saving role for many Americans
More than half of U.S. pet owners say their dogs or cats have saved their lives, and nearly as many would give up years of their own life to extend their pet's, according to a new survey from Nulo.
Pet Food Marketing and Branding
Mars launches AI-powered dental health tool for dogs
Mars Petcare
GREENIES Canine Dental Check uses smartphone photos and artificial intelligence to help pet owners detect early signs of oral health issues.
Pet Food Marketing and Branding
Earthborn Holistic to plant over 11,000 trees through Arbor Day, retail campaigns
Pet food maker Earthborn Holistic expands its sustainability efforts with tree-planting initiatives tied to Arbor Day and retail promotions.
Pet Food Marketing and Branding
Open Farm debuts TV campaign to support brand growth
Open Farm
Premium pet food brand’s latest campaign aims to strengthen consumer connection and visibility across connected TV and digital platforms.
Pet Food Marketing and Branding
3 questions to know if AI is right for pet food marketing tasks
AI can enhance targeting, boost pet owner engagement and refine product strategies.
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