Pet Food Marketing and Branding: Page 2

Pet Food Marketing and Branding

Mars expands Better Cities for Pets program

New efforts with C40 Cities and Tripadvisor aim to create more pet-friendly, climate-resilient urban areas in cities including London, São Paulo, Los Angeles and Bangkok.

Together with C40 Cities, the BETTER CITIES FOR PETS program has the ambition to drive a global movement toward pet-friendly, climate-resilient cities designed for future generations.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Market Trends and Reports

Private label making gains in pet food

As consumers finally hit their breaking points with costs of goods, private label is gaining ground in the CPG space — including the pet food segment.

Dog High Five With Human

Kormotech-backed film spotlights pets affected by Ukraine war

Kormotech and its Save Pets of Ukraine initiative support Animals in War, a film anthology debuting at Tribeca Festival that explores the often-overlooked impact of war on animals.

A co-production between Ukrainian and German filmmakers, Animals in War features seven short films depicting the effects of war on companion and wild animals.

Pet Food Marketing and Branding

Nom Nom promotes sensory enrichment in new dog mealtime campaign

Nom Nom’s new initiative highlights the importance of mealtime enrichment for dogs, pairing educational content with a limited-time product bundle on Chewy.

Nom Nom launches ‘Enrichment Magic’ campaign with Kristin Chenoweth.

Pet Food Marketing and Branding

Case study spotlights Natoo’s sustainability-driven pet food strategy

A new Pet Sustainability Coalition case study highlights how Natoo’s $500,000 investment in jaguar conservation supports a sustainability-focused pet food business model.

Natoo’s sustainability efforts are documented in PSC’s new case study, How Natoo Made Sustainability Wildly Authentic.

Pet Food Marketing and Branding

Purina's Beggin' launches fourth annual flavor competition with BBQ pitmasters

Nestle Purina PetCare

Two legendary barbecue champions will compete for permanent product placement in the dog treat brand's lineup.

Pitmasters Myron Mixon and Rodney Scott go head-to-head in Battle of the Beggin’.

Pet Food Marketing and Branding

Finfare Pet Foods launches DTC sales via online store, Amazon

Premium seafood pet nutrition company debuts e-commerce platform and marketplace presence as first phase of national expansion strategy.

Finfare Pet Foods, a premium seafood pet nutrition company, launches nationwide rollout on finfarepetfoods.com and Amazon.

PetSmart Charities, Meals on Wheels celebrate 15 million pet meals delivered

The long-standing partnership continues to help older Americans care for their pets, addressing hunger and isolation through pet food support and services.

Sharon and her 7-year-old dachshund, Kali Mae, are able to thrive with the support of Meals on Wheels Waco.

PremieRpet funds first DEXA scanner for pets in Latin America

The R$1 million investment supports obesity and chronic disease research at University of São Paulo’s new veterinary care center.

Trending: Pet Food Podcast

EPISODE 86: Why does the human-animal bond matter to the pet industry?

On this Trending: Pet Food podcast, Dr. Tammie King discusses how the PAWS program explores the biological mechanisms behind human-animal bonds and their impact on mental health and wellbeing.

Sound Cloud Cover Art 800x800 Tammie King

Purina Cares Day supports tornado relief, pet welfare needs across US

Nestle Purina PetCare

The 24th Purina Cares Day mobilized thousands of employees across 34 U.S. cities to support people, pets and communities in need — including tornado-hit St. Louis, Missouri.

Purina employees logged 5,000-plus volunteer hours during its annual service day.

Birdie & Louie donates 2 million cans of cat food to US shelters

Alabama, U.S.-based company is distributing 400,000 pounds of surplus tuna-based meals to over 100 shelters and rescues in partnership with Best Friends Animal Society.

Birdie & Louis donated 2 million cans of its premium cat food to shelters, rescues and food pantries nationwide.

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