Allergy-friendly pet nutrition brand Omni has reported a 130% increase in sales and 20,000 new customers just three months after securing investment on BBC One’s Dragons’ Den from Steven Bartlett and Deborah Meaden.
Co-founded by veterinarian Dr. Guy Sandelowsky and entrepreneur Shiv Sivakumar, Omni targets the estimated 20-30% of UK dogs affected by allergies. According to Omni, the company’s annualized revenue is now approaching £10 million (US$12.5 million) — double its pre-show figures and already exceeding the £7.5 million (US$9.4 million) valuation pitched on the show.
“There’s been a real step change in the business since Dragons’ Den,” said Sivakumar. “We’ve shifted into a new phase of growth, with a far larger customer base and the kind of subscription retention that gives us confidence in long-term, compounding revenues.”
More than 80% of Omni’s customers are on recurring subscription plans that include access to veterinary consultations, a model the company says reflects a highly retentive customer base.
“We believe we’re seeing strong customer loyalty because our food genuinely works – we see it daily, dogs struggling with allergy symptoms like itchy skin, waxy ears and loose stools getting relief, without always relying on strong medications that could have unwanted side effects,” said Sandelowsky. “It’s amazing to have 20,000 more dogs benefitting from Omni since the Den.”
