Pet Food Marketing and Branding: Page 14

The Farmer's Dog launches on Walmart.com with personalized meal plans

The direct-to-consumer pet food brand will offer its human-grade dog food through the retailer's website beginning in April.

Nulo launches kitten food line, reports Olympic campaign sales gains

The brand is expanding its wet cat food lineup while reporting 8.1% sales growth following its Milan Cortina Winter Olympics marketing push.

Nulo Silky Mousse kitten food variety pack with three flavored pouches and product box

Pet Food Marketing and Branding

Hartz marks 100 years with adoption, fostering initiatives

The petcare brand is launching year-round shelter outreach efforts, trade show activations and charity partnerships to commemorate its centennial.

Business Strategy

Embed pet food brands into hotels, apartments and stores as pet-friendly trend grows

As pets become integrated into more aspects of consumer life, partnerships that embed products into experiences may offer a more sustainable path to growth than traditional marketing alone.

Happy people enjoying time with dogs at a restaurant, grocery store, park, and community outdoor space

Pet Food Marketing and Branding

Blue Buffalo launches 'Love Made Fresh Dog Tax Credit' promotion

The consumer campaign offers dog owners a chance to win a $1,000 credit toward the brand's new fresh dog food line.

Blue Buffalo Tax Day Lifestyle02

Pet Food Marketing and Branding

Greenies partners with UConn Huskies on dog dental health

The Mars Pet Nutrition brand is running a March promotion encouraging pet owners to prioritize canine dental care.

UConn Huskies mascot Jonathan with husky dog and person at basketball arena holding Greenies dog treats and basketball

Pet Food Marketing and Branding

NAD rules on Freshpet 'human grade' advertising claims

The Farmer's Dog challenged three Freshpet video ads in an expedited National Advertising Division review.

Woman in green shirt preparing food in modern kitchen with white cabinetry and stainless steel appliances

Pet Food Marketing and Branding

Pet food marketing balances evidence with brand storytelling

Pet food marketing and advertising operates at the intersection of family, science and regulation, demanding messaging that is both emotionally resonant and technically credible.

Retro office illustration with silhouetted figures, cats, and dogs in a mid-century modern workspace with red and yellow accents

Pet Food Marketing and Branding

Natural Balance campaign uses digestive health to drive messaging

A new national marketing effort from Natural Balance centers on canine digestive health as a measurable indicator of pet food quality.

Golden doodle dog with Natural Balance Limited Ingredient dog food package on grass with blue sky background

Pet Food Marketing and Branding

Redbarn launches CTV campaign for 30th anniversary

The family-owned pet food brand will run the "Ready for Life's Adventure" campaign through June across connected TV, paid social and influencer channels.

Rescue Treats expands premium treat brand supporting rescue shelters

This minority-owned company donates profits from all-natural treat sales to dog rescues across the U.S.

Two Rescue Treats pet treat pouches with peanut butter and bacon flavors displayed side by side

Bark Bistro expands into Fresh Market

The brand's Buddy Budder line enters 50 Fresh Market locations as premium pet food grocery placements grow.

Light-colored dog eating from a purple and orange hexagonal puzzle feeder toy outdoors

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