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Pet Food Marketing and Branding: Page 14
Trending: Pet Food Podcast
EPISODE 35: What is the importance of an omnichannel approach for pet food business growth?
Host Lindsay Beaton and Yvethe Tyszka with H&H Group North America do a deep dive into creating a seamless and consistent shopping experience for pet food businesses across both digital and physical platforms.
Brand Insights
Food Safety Training That Delivers Global Impact
Intralox
Master hygienic design, sanitation essentials, and environmental monitoring through CFS Institute’s expert-led, in-person and blended learning programs worldwide.
Market Trends and Reports
5 ways rising costs threaten pet ownership in US
Survey results suggest pet owners may face growing financial challenges as inflation continues to drive up the cost of pet care in the U.S.
Pet Food Marketing and Branding
Designed for dogs, this farmers market raises pet food ingredient awareness
In partnership with pet experts and featuring actor and advocate Ian Somerhalder, Nutro's first-of-its-kind immersive experience offers dogs and pet parents an afternoon to see, smell and learn more about some of the ingredients in pet food.
Trending: Pet Food Podcast
EPISODE 69: How do you guide customers to choose your brand over a generic?
With private-label pet food products growing, host Lindsay Beaton and Trone’s Hunter Ellis and Robin Yontz together explore the rise of store brands, the economics of branding, and consumer loyalty in today’s pet food space.
Pet Food Marketing and Branding
Noochies! brand launches TikTok Shop
TikTok Shop is said to be one of the fastest growing ecommerce platforms, with an estimated 37% of users in the U.S. making a purchase through the platform in 2023.
News Hound
Keep watching the SKUs! Social media amplifies pet food rumors
Social media attention may play a role in propagating rumors and lending them credence.
Trending: Pet Food Podcast
EPISODE 68: What is the importance of conducting market research?
Kristy Boulos, COO of Matrix Partners, stresses the importance of market research in branding pet products to understand consumer needs and stand out from competitors on this episode of Trending: Pet Food.
Adventures in Pet Food
How to market your pet food brand in inflationary times
Higher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.
Insect-based Cat and Dog Food
Innovafeed launches cobranding partnership with Jiminy's, Arch
Innovafeed has partnered with U.S. pet food companies Jiminy’s and Arch to launch its "Powered by Hilucia" cobranding on new insect-based dog foods, aiming to raise awareness about the environmental and nutritional benefits of its sustainable ingredients.
Pet Food Marketing and Branding
VetriScience reveals rebrand, launches new supplement at SuperZoo
New product, HMB Healthy Muscle & Strength granules, is designed to maintain and improve muscle mass around joints.
Pet Food Marketing and Branding
Nulo's Paris Olympics campaign goes for gold
Company's athlete ambassadors have secured nine gold and five silver medals.
Pet Food Marketing and Branding
Jaguar conservation helped by Brazilian pet food company
The jaguar statues that now inhabit the streets of Rio and Paris may help their flesh-and-blood counterparts to hold onto their territory and return to habitats lost.
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