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Pet Food Marketing and Branding: Page 14
Pet Food Marketing and Branding
Zesty Paws launches Chief Taste Officer contest
The pet supplement brand will name one cat or dog its new brand ambassador as part of the "Flipped Tails" campaign.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Pet Food Marketing and Branding
Wellness Pet launches activity challenge highlighting pet health and wellbeing
Wellness Pet Company
The “Wellness Pet Minutes That Matter Challenge” encourages pet parents to log active time with their dogs in recognition of Mental Health Awareness Month.
Pet Food Market
Health over habit: How U.S. pet owners are reshaping the pet food market
As budget-conscious consumers redefine value in the pet aisle, health and wellness benefits — not just prices – are driving purchasing decisions, says Packaged Facts’ Shannon Landry.
Pet Food Marketing and Branding
PremieRpet highlights pet adoption with Christ the Redeemer projection
On World Stray Animal Day, Brazil’s PremieRpet used Rio’s iconic monument to spotlight responsible pet adoption and support local animal welfare organizations.
Pet Food Marketing and Branding
Post taps agency to lead strategic repositioning of pet food portfolio
Following its 2023 acquisition of Nutrish, Nature’s Recipe, and Kibbles 'n Bits, Post Consumer Brands has named Latitude as its agency of record to support a portfolio-wide brand refresh.
Latest News
Nulo launches nationwide pet adoption, meal donation campaign
Nulo Inc.
Teaming up with Humane World, the company will donate one meal for every bag of dry food sold.
Pet Food Marketing and Branding
The Honest Kitchen debuts campaign to celebrate messiness of pet parenthood
The Honest Kitchen
New marketing campagin spotlights the messy, hilarious moments of life with pet while reinforcing the company's commitment to human-grade pet nutrition.
Pet Food Marketing and Branding
Friskies launches cat-inspired board game
Friskies’ limited-edition “Adventures in Friskies World” lets cat lovers experience feline-style fun while keeping their real pets entertained.
Sustainable Dog and Cat Food
Pet owners want sustainability, but don’t want to pay for it
When asked about their sustainable behaviors, pet owners emphasized reducing household waste, reusing shopping bags and choosing recyclable packaging.
Pet Food Marketing and Branding
New pet foods, treats marketed as socially responsible
A panelist of pet food and product professionals agreed that social responsibility shouldn’t feel like a checkbox. Meaningfully giving back to the pet community requires solid partnerships, transparency, commitment over time and shared purpose.
Pet Food Marketing and Branding
Royal Canin launches Ultimate Breed Showdown to promote breed-specific nutrition
Pet owners can vote for their favorite dog breed while learning about tailored nutrition — and a chance to win a year’s supply of pet food.
Pet Food Marketing and Branding
Purina names “Chief Snuggle Officers” to highlight pet nutrition
Puppy Chow and Kitten Chow select a CavaPoo puppy and American shorthair kitten for ambassador roles, emphasizing early-stage pet nutrition.
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