Nulo has launched a new national campaign, Paws for a Cause, aimed at supporting pet adoption and providing meals to pets in need. Running from April 15 to June 30, the campaign will donate one meal to Humane World for Animals for each bag of Nulo dry pet food purchased at more than 450 participating retail locations across the U.S.
The initiative is part of Nulo’s partnership with Humane World’s More Than a Pet campaign, which promotes dog and cat adoption and works to ensure access to pet nutrition in underserved communities.
“Every pet deserves the opportunity to receive love and proper nourishment,” said Michael Landa, Nulo founder and CEO. “With Paws for a Cause, we’re making it easy for pet parents across the country to make an impact. Every purchase of Nulo dry food during this time helps us provide shelters and families with the premier nutrition pets need to live their fullest and healthiest lives.”
The campaign will also be promoted through digital and in-store content featuring Team USA athletes and Nulo ambassadors Caeleb Dressel, Ryan Crouser, Gabby Thomas and Regan Smith. These athletes will share their personal experiences with their pets and the benefits they’ve seen from using Nulo products.
“My black lab, Koda, is one of my biggest supporters, and I want to repay her for all she’s done for me by giving her the right type of food she needs to live her best life,” said Crouser. “I’m excited to help spread the word about Paws for a Cause because I know how much love and companionship pets provide, and they deserve the world in return.”
In addition to the meal donations, participating retailers will offer special adoption bundles and product discounts to new pet owners throughout the campaign. A full list of participating stores and details can be found at nulo.com/hw.
Adapted from a press release.
