Purina names “Chief Snuggle Officers” to highlight pet nutrition

Purina Puppy Chow and Kitten Chow have named Pudim, a CavaPoo puppy from Overland, Kansas, U.S., and Ika, an American shorthair kitten from Queens, New York, U.S., as their new “Chief Snuggle Officers.” The initiative aims to promote the importance of proper nutrition during the early development stages of puppies and kittens.

Each “CSO” will receive a $25,000 salary, with Purina also donating $25,000 to Greater Good, a nonprofit assisting animals affected by natural disasters, in honor of National Puppy Day on March 23.

Five-month-old Pudim joined his family just in time for Christmas.Nestlé Purina PetCareSelected from thousands of entries

Pudim and Ika were chosen from over 4,000 entries nationwide. Their roles center on raising awareness of pet nutrition while representing the companionship and joy young pets bring to their owners.

Pudim, a five-month-old CavaPoo, became part of his family during the holiday season. “Every day with Pudim is a new discovery,” said his owner, Vanessa. “He has transformed our routine, making life lighter and turning every moment into a big adventure filled with joy and cuteness.”

Ika, an eight-month-old kitten, was adopted after being found in a restaurant parking lot. “We always wanted a cat but never felt like it was the right time,” said his owner, YuFei. “As cliché as it sounds, we felt we were the chosen ones. Ika coming into our lives on our anniversary was the best thing that has ever happened to us.”

Promoting early-stage pet nutrition

Purina launched the search for the Chief Snuggle Officers to spotlight the role of proper nutrition in a pet’s early development. The selection process included an independent panel narrowing down 4,000 entries to six finalists, followed by nearly 20,000 public votes to determine the winners.

"We're excited to welcome Pudim and Ika to the Purina family to help inspire pet owners everywhere," said Eric Willis, Chief Marketing Officer at Purina. "As our new Chief Snuggle Officers, they will help remind us that raising happy, healthy pets starts with good nutrition, proper care, plenty of play, and, as the name suggests – a lot of snuggles."

For more information on Purina Puppy and Kitten Chow and the Chief Snuggle Officers, visit chowcontest.purina.com.

According to Petfood Industry's Top Pet Food Companies, Nestlé Purina PetCare is a top player in the global pet care industry. Its brands include Dog Chow, Purina ONE, Pro Plan, Friskies and Tidy Cats. The company's more than 11,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. The company operates pet food factories in 19 countries.

Adapted from a press release.