The Honest Kitchen is embracing the lovable chaos of pet parenthood in its latest advertising campaign, “Feed Them the Best.” The campaign is designed to highlight the unfiltered realities of life with pets while reaffirming the brand’s mission to provide human-grade nutrition for dogs and cats.
Launched in partnership with Denver-based creative agency Good Conduct, the campaign features a series of digital videos and creative assets capturing muddy paws, shredded pillows and other delightfully disobedient moments. The message: even when pets aren’t on their best behavior, they still deserve the highest-quality care and nutrition.
“Our love for our pets isn’t earned. It’s instinctive, unwavering and unconditional, regardless of how they behave,” said Miki Dosen, CMO of The Honest Kitchen. “We created this campaign to celebrate all of the wild, messy, hilarious moments that make pet parenthood so rewarding, and to remind people that giving our pets the highest quality care, including what we feed them, should be simple, even when life gets complicated.”
The campaign coincides with a major growth phase for The Honest Kitchen, which has recently expanded into PetSmart stores across the U.S. and Canada and increased its retail footprint by 16% year over year.
“Feed Them the Best” will appear across connected and streaming TV, YouTube, social media and digital out-of-home placements in key markets like Chicago, Seattle and Denver. A consumer-facing giveaway also invites pet parents to share stories of their pets’ most mischievous moments.
Founded in 2002, The Honest Kitchen remains focused on delivering human grade pet food made from real, whole ingredients. The new campaign continues its tradition of combining transparency, humor, and heart in its messaging while reinforcing its role as a leader in premium pet nutrition.
Adapted from a press release.
