Ultimate Pet Nutrition has launched two of its flagship products at Pet Supplies Plus stores nationwide, marking the brand's largest retail expansion to date. The company's Nutra Complete freeze-dried dog food and Nutra Thrive daily supplement are now available across 650 Pet Supplies Plus locations throughout the U.S.
The retail launch represents the first time Nutra Thrive has been available on store shelves, having previously been sold primarily through direct-to-consumer channels. Nutra Complete, the brand's protein-rich freeze-dried dog food, is now offered in beef and chicken varieties across three package sizes: 5-ounce, 16-ounce and 48-ounce bags.
Product specifications and positioning
Nutra Complete features freeze-dried raw nutrition designed to provide shelf-stable convenience while maintaining nutritional benefits associated with raw diets. The formula contains premium meat cuts, organ meats including liver, heart and kidney, plus fruits and vegetables such as carrots, blueberries and spinach. The product excludes fillers, grains and artificial preservatives.
The company said the freeze-dried format aims to preserve nutritional value and natural flavor while minimizing pathogen risk compared to traditional raw feeding. Each recipe incorporates omega-3 fatty acids, essential minerals, and antioxidant-rich ingredients targeting digestive health, skin and coat condition, muscle development, and immune function support.
Nutra Thrive provides a comprehensive blend of vitamins, minerals, probiotics and antioxidants formulated to support overall canine health and vitality.
Founded by Dr. Gary Richter, Ultimate Pet Nutrition believes optimal nutrition is the key to a happy life. In 2025, Dr. Richter teamed up with actor Rob Lowe to spread the word about good nutrition and form a community that helps your pet live a happier, healthier life.
