Blue Buffalo has enlisted actor and producer Taylor Lautner to promote its high-protein Wilderness dog food line through a summer adventure content series and consumer sweepstakes.
The Minneapolis, Minnesota, U.S.-based pet food manufacturer announced the partnership July 15, positioning Lautner as a brand ambassador who will document how he fuels his dogs Remi and Lily with Wilderness products during outdoor activities. The campaign targets pet owners seeking active lifestyle alignment with their dogs' nutrition needs.
The content series will feature behind-the-scenes footage of Lautner's summer activities with his dogs, emphasizing the brand's positioning as fuel for active canines. The initiative includes social media content designed to encourage pet owners to explore outdoor adventures with their dogs.
Blue Buffalo's Wilderness line centers on high-protein, meat-based formulations targeting active dogs. The promoted products include Wilderness Adult Chicken with Wholesome Grains, featuring deboned chicken and grain-based carbohydrates; Wild Bits Chicken Recipe treats containing protein-rich chicken with added vitamins and minerals; and Wild Cuts meat pieces in gravy for use as food toppers or standalone treats.
According to Petfood Industry's Top Pet Food Companies, Blue Buffalo, the maker of Blue Natural Veterinary Diet, is dedicated to partnering with the veterinary profession and providing the best science-backed care for pets. Founded in 2003, Blue was created with a focus on high-quality, science-led nutrition that veterinarians expect and the natural nutrition that pet owners seek. Since 2018, Blue Buffalo has been a part of the General Mills family. Blue Buffalo is manufactured in the U.S. through a hybrid network of owned and contracted facilities.
