Freeze-dried pet nutrition company Kelly & Co's has secured its fourth consecutive "Brand of the Year" title at the World Branding Awards.
The company received recognition in the Dog Treats – Freeze-Dried category at the World Branding Awards – Animalis Edition 2025-2026, held at the Hofburg Palace in Vienna, Austria on July 3. The awards program, organized by the non-profit World Branding Forum, selects winners through brand evaluation, market research and online consumer voting.
Kelly & Co's joined other global brands including Apple, Coca-Cola, Nike, L'Oréal, Samsung, and IKEA, which were recognized in their respective categories.
"We are deeply honored to receive this recognition on the global stage," said Wichitpon Assavachamnan, founder & CEO of Kelly & Co's. "This award affirms our commitment to raising the standards of pet nutrition through innovation, transparency, and sustainability."
The company said the four-year winning streak demonstrates the brand's consistency in a competitive market segment. The company has expanded distribution to over 30 countries with operational offices in seven markets worldwide, with additional locations planned through 2026.
Kelly & Co's specializes in freeze-dried technology to preserve nutrients without artificial additives, heat-processing or fillers. The recognition comes as the global pet food market continues trending toward premiumization, functional ingredients and sustainability.
The company also maintains animal welfare partnerships, including collaborations with Soi Dog Foundation for food donations and veterinary care initiatives for stray animals.
Kelly & Co's manufactures freeze-dried meals and treats for dogs and cats, focusing on clean label nutrition and sustainability principles.
