Ollie is calling the initiative "Dog of Honor," a program the company said addresses a gap in wedding planning: While couples plan menus for human guests, meals for dogs attending the ceremony are often not considered.
Allison Stadd, chief marketing officer at Ollie, said the idea stemmed from the growing role dogs play in weddings.
"At Ollie, we make fresh, human-grade meals crafted by veterinary experts, so dogs enjoy food that feels special every single day," Stadd said. "When we started thinking about lucky couples involving their dogs in their weddings as the ultimate celebration of how much they love their pups, we realized something funny: Couples spend months planning incredible menus for their guests, but the Dog of Honor's meal is often a day-of afterthought. Partnering with Zola felt like a natural way to celebrate the bigger role dogs are playing in modern weddings and to make sure our beloved pups get something just as memorable on the big day."
Scented billboards
As part of the campaign, Ollie is introducing a "Chicken or Beef" billboard scented with its proteins, along with mobile billboards positioned outside wedding-related locations in New York City.
Under the program, couples can visit Ollie.com/wedding and select either fresh chicken or fresh beef to receive a complimentary meal for their dog ahead of the wedding.
Briana Severson, chief marketing officer at Zola, said the partnership reflects a broader trend of couples incorporating pets into wedding planning.
Ollie
