Cesar brand launched a limited-edition Pink Pack of wet dog food in partnership with actress Lacey Chabert, available for free on a first-come, first-served basis on September 16 and 23, featuring three gourmet recipes and tying into the pop culture tradition of October 3rd from Mean Girls.
- Cesar's Pink Pack includes three recipes: Classic Loaf in Sauce Porterhouse Steak Flavor, Filets in Gravy Prime Rib Flavor, and Classic Loaf in Sauce Smoked Bacon & Egg Flavor.
- The limited-edition bundle was available free on September 16 and 23 at CESAR.com/JustEatCesar on a first-come, first-served basis while supplies lasted.
- Cesar unveiled a refreshed brand identity including an updated logo, redesigned Westie mascot, and pink as the new signature color.
- The campaign ties to Mean Girls tradition where October 3rd is celebrated annually on social media, partnering with actress Lacey Chabert from the film.
The Cesar brand from Mars has launched a limited-edition Pink Pack of wet dog food in partnership with actress Lacey Chabert, timed to Oct. 3, a date that has become an annual social media tradition tied to Chabert's role in "Mean Girls."
The campaign, called "Just Eat Cesar," includes exclusive social media content from Chabert and a 12-pack bundle of wet food varieties packaged in pink. The pack includes three recipes: Classic Loaf in Sauce Porterhouse Steak Flavor, Filets in Gravy Prime Rib Flavor, and Classic Loaf in Sauce Smoked Bacon & Egg Flavor. Each recipe is formulated to be complete and balanced.
The Pink Pack was available for free on a first-come, first-served basis at CESAR.com/JustEatCesar on Wednesday, Sept. 16, with a second release Wednesday, Sept. 23, while supplies last.
From Sept. 16-23, the company encouraged pet owners to participate by sharing photos with their dogs on Instagram and TikTok using the hashtag #CESARShare, engaging with Chabert's social content, claiming a Pink Pack at the campaign website, or earning points through Go Fetch Rewards on the Fetch App. Each Pink Pack includes an insert card linking to the rewards program.
"While Wednesdays will always belong to the color pink, Cesar cuisine provides wholesome, nutritious meals dogs deserve every day," Chabert said. "We shouldn't save the good stuff for a rare treat. As a dog lover, I'm thrilled to help the Cesar brand show pet parents that giving their dogs high-quality food is the best daily routine."
The campaign also marks an updated visual identity for the brand, including a revised logo and a new signature color, pink.
"We're thrilled to unveil the re-energized visual identity for our brand, a fresh glow-up of our logo, beloved Westie dog, and new signature color: pink," said Lina Tinsley, brand director for Cesar U.S. "With this new campaign, we're bringing that pink identity to life, giving pet parents a fun new way to celebrate a pop culture moment and show their dogs extra love. Because at its heart, Cesar is all about flavorful variety, quality nutrition, and delightful shared experiences."
Fans can tag @cesardogfood_us on Instagram and @cesardogfood on TikTok to participate. Full offer terms and conditions are available at CESAR.com/JustEatCesar.
