Pet Food Marketing and Branding

Fera Pets partners with Arbor Day Foundation for reforestation

The pet supplement brand will support tree planting projects focused on ecosystem restoration and community canopy expansion.

Through this partnership with the Arbor Day Foundation, Fera Pets is supporting planting efforts focused on restoring ecosystems and expanding neighborhood canopy in places that need trees most.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

NaturVet adoption event places over 150 shelter pets

Pet supplement manufacturer partnered with Second Shot and the Humane Society of Tampa Bay for the week-long December initiative.

21 awful, awful pet food industry puns…I’m so very sorry.

NOT! For a decade, I’ve been reading press releases that use terms like “Fur-tastically Paw-some!” Now it’s my turn.

1980s Photo Of A Dog On A Stand Up Comedy Stage In A Comedy Club

Jinx launches cat food line

Jinx debuts its first cat food products featuring cage-free chicken, Atlantic salmon and ocean fish recipes with bone broth exclusively at Walmart.

This Valentine’s Day, Jinx and Tinx are flipping the narrative — positioning cat parents as the ultimate “green flag” in today’s dating landscape.

Pet Food Marketing and Branding

Wellness Pet partners with veterinarians for dental health

The company is working with Drs. Ben and Erin Schroeder to promote daily dental care habits during Pet Dental Health Month.

Wellness Pet Company Dental Treat

Pet Food Marketing and Branding

The Honest Kitchen launches campaign to celebrate 'natural' canines

The human grade pet food brand said it is countering traditional dog show standards with installations celebrating natural canine appearances during the Westminster show.

The Honest Kitchen Inflatible Campaign

Business Strategy

10 takeaways: Scaling up a pet food business

Glacial Freeze Dry executives share lessons on funding, partnerships and maintaining mission alignment through growth phases.

Business Growth Scaling Up Geralt Pixabay

Australia/Pacific

Survey: Pedigree dominates Australian packaged dog food market

Conjointly launches Brand Tracker solution revealing brand performance metrics across awareness, consideration and preference in Australia's packaged dog food sector.

Bigstock Border Collie Sheep Dog Rafael Ben Ari

Pet Food Marketing and Branding

Pet food as personal statement reshapes branding, packaging and retailing

Identity signaling and lifestyle alignment are redefining pet food development and merchandising.

'Picture of Dorian Greyhound' by Oscar Domesticated

Sustainable Dog and Cat Food

Interzoo opens applications for 2026 Sustainability Award

Award recognizes leadership in sustainable business practices within the international pet industry.

Honest Kitchen partners with Moon Cheese on dog treats

The Honest Kitchen and Moon Cheese collaborate to launch a four-product line of human grade, cheese-based dog treats.

A new co-branded, human grade collection of dog treats from The Honest Kitchen arrives time for National Cheese Lover's Day.

Raw Cat and Dog Food

Raw pet food brands collaborate on industry roundtable

Oma's Pride hosted discussion with Green Juju and We Feed Raw leaders on accessibility, nutrition and category growth.

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