Pet Food Marketing and Branding: Page 3

Pet Food Marketing and Branding
Chewy consolidates private label pet brands under Chewy Made
Chewy is unifying its American Journey, Tiny Tiger, True Acre Foods, and Bones & Chews private labels under a single new brand umbrella.
The company said the consolidation is intended to expand Chewy's private brands portfolio and increase its participation in consumables.
Pet Food News
California Cat Kitchen launches vegetable-free, frozen cooked cat food
New brand from Dog Kitchen, LLC, debuted two meat-forward recipes in 5-ounce tub packaging.
California Cat Kitchen launched two recipes — Beef & Pollock and Chicken & Salmon — both using wild-caught fish and available in smooth and ground textures.
Pet Food Marketing and Branding
Purina's Beggin' brand named official dog treat of U.S. Soccer
Nestlé Purina has launched a soccer crest-shaped dog treat under its Beggin' line to coincide with the brand's new sponsorship deal.
Beggin Us Soccer Crest Treats
Pet Food Labeling
Expected costs, unexpected branding opportunities dominate labeling conversation
As the new pet food labeling regulations begin to hit the market, the pet food industry is looking at additional costs as well as first-to-market opportunities.
Pet owners won’t be the only ones with questions as companies get deeper into the new pet food labeling guidelines.
Pet Food Marketing and Branding
Purina Dog Chow launches contest marking 100-year milestone
The brand is inviting dog owners to share stories for a chance to win $100,000 as it celebrates a century of canine nutrition.
As Dog Chow marks its 100th anniversary in 2026, the brand is launching the “Giving You 100” contest to celebrate the dogs who have become the heart of their families for the last 100 years.
Pet Food Marketing and Branding
Purina brings pet-focused programming to FIFA Fan Festival Kansas City
Purina is partnering with KC2026 to offer dog-friendly event days, exclusive pet merchandise and a shelter adoption incentive program during the FIFA World Cup this summer.
A 7-year-old mixed-breed dog available who was available for adoption through KC Pet Project, models the limited-edition Purina x KC2026 Pet Kit during a press conference celebrating Dog Days at FIFA Fan Festival in Kansas City, Missouri.
Pet Food News
Riley Green joins Pack Provisions dog food as investor, ambassador
The country artist and outdoorsman becomes a partner in Field & Stream's performance nutrition line for active dogs.
Country music artist Riley Green has partnered with Pack Provisions from Field & Stream.
Market Trends and Reports
Report: 76% of cat owners influenced by brand values
New Nextin Research report maps consumer behavior, ingredient demand and untapped opportunities in cat food, treats and supplements.
'Looking ahead, we see the role of premium cat foods shifting — but not going away — and interactive treats driving category growth,' said Nicole Hill, vice president of strategy and innovation at MarketPlace.
Pet Food Marketing and Branding
Pet Honesty launches brand promise, pledges $1 million in donations
Pet supplement brand is committing to product donations and a new science-validation framework.
The Honest Difference Dog Supplement
Pet Food Marketing and Branding
Washington Nationals debut team dog in Eukanuba, Canine Companions partnership
A Golden Retriever-Labrador mix named Natty will make his first appearance at Nationals Park on May 15 as the club's official team dog.
Natty, an 8-week-old Golden Retriever and Labrador Retriever mix, will be the Washington Nationals club's official team dog.
Something to Chew on
AI in pet food: Usage on the rise, adoption still low
Only 36% of pet food companies polled are actively using AI, as concerns like lack of expertise, the right data, trust and accuracy pose barriers.
Ai Adotpion Moor Studio I Stock com
Adventures in Pet Food
State of AI in pet food: Data, measurement lead to success
While AI adoption still lags in many areas of pet food, the real gap lies in lack of data collection and measurement, according to experts.
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