Pet Food Marketing and Branding

Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.
Pet Food Market
Pet brands strengthen communities through charitable initiatives
From digital food pantries to infrastructure investments, these companies demonstrate how philanthropy creates meaningful impact for animals and people.
Pet food companies are increasingly partnering with animal welfare organizations to support rescue operations and strengthen community connections.
Pet Food News
Ollie chief scientific officer joins Fast Company Impact Council
Tara Zedayko will collaborate with business leaders on innovation and global challenges.
U.S. and Canada
“Made in the USA” guards against tariff volatility, contamination
Domestic supply chains may function as a hedge against price fluctuations, although short-term ingredient costs may be higher.
Bone in the USA by Bruce Springerspaniel
Europe
In Europe, pet treat market shifts toward functional, wellness-driven products
Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.
Pet treats now blend functionality, nutrition and emotional bonding in modern pet care.
Pet Food News
Love, Nala partners with NAMI on mental health initiative
Premium cat food brand aims to normalize mental health conversations and promote NAMI's resources through Nala Cat's social media platform.
Content of the partnership will focus on pet-related mental health topics including anxiety comfort, pet grieving, sick pets and lost pets.
Pet Food News
Purina, RedRover award grants to pet-friendly domestic violence shelters
Nestle Purina PetCare
Six U.S. facilities received more than $345,000 to create safe housing options for abuse survivors and their pets.
Purina And Red Rover
Pet Food Marketing and Branding
Wynwood Dog Food launches program reimbursing annual vet visits
U.S.-based fresh dog food company offers $100 store credit to customers who log their dog's annual wellness exam.
Pet Food Marketing and Branding
Purina canine sports documentary debuts on Peacock
NBCUniversal's streaming service adds nine-episode series featuring competitors from annual dog challenge event.
A Different Breed Poster 002
Latin America/Carribean
Turning busy pet food shelves into strategic growth engines
Many pet food portfolios in Latin America are still built around price, negotiation leverage or brand dominance rather than true shopper insight.
Ivan Franco Category Management
Adventures in Pet Food
2026 trends: Consumers look to resilience, value, nostalgia
Human food trends for 2026 are focusing on economic uncertainty and consumer anxiety. Does this approach apply to pet food, and to what extent?
In these uncertain times, research shows consumers are leaning into nostalgia.
Pet Food Marketing and Branding
PremieRpet sponsors jaguar conservation project during COP30
Premier Pet Nutrition
Brazilian pet food manufacturer backs wildlife exhibition in Belém featuring 52 jaguar sculptures.
PremieRpet is proud to serve as a Diamond Sponsor of the 2025 Jaguar Parade in Belém.
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