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Pet Food Marketing and Branding
Petfood Forum News
Q&A: Keep up with pet owner sustainability demand changes
How has consumer demand changed in the past few years? What product attributes have become more critical?
Brand Insights
Omega-3s are Transforming Consumer Demand for Better Pet Nutrition
Corbion
Give pets the nutrition they deserve with algae-based omega-3s, a rich, natural source of DHA with zero impact on the ocean.
Petfood Forum News
5 questions for successful new pet treat development
New pet treats may have a stronger chance of success if product developers answer these five questions first.
Market Trends and Reports
3 influences on pet food: demographics, private label, inflation
The percent of buyers and dollars happening exclusively online saw increases, while the percent of buyers and dollars happening exclusively in-store declined.
Market Trends and Reports
CoBank: Fresh pet food sales surge with generational shift
While dry foods still dominate, younger pet owners are gravitating to products positioned as fresher, healthier or more natural, said the latest CoBank report.
Market Trends and Reports
Report: Gen Z's preference for pets impacts retailer patronage
New data from pass_by reveals a generational shift in the U.S., with Gen Z's visits to pet retailers increasing while Millennials foot traffic is on the decline.
Pet Food Marketing and Branding
AI-powered dog food vending machine debuts in Finland
The innovative vending machine from Hau-Hau Champion uses AI-powered facial recognition software and disinfectant blue light technology.
Pet Food Marketing and Branding
Pet food innovation rate down, but new product value up
Although the new product pipeline slowed in 2020, that smaller quantity of new pet consumables brings in more profits.
Market Trends and Reports
Pet product paradigm shift: Target Gen Z trends to increase market impact
Although Millennials remain the largest pet owning generation, Gen Z is changing the way owners want to learn about and purchase pet products, noted the American Pet Products Association's latest Strategic Insights Report for 2024.
Pet Food Marketing and Branding
Cat food, treat innovation rises in 2024 with health focus
Numerous cat consumables were displayed in Global Pet Expo’s new products showcase as cat owner spending grows faster than dog in the U.S.
Research Notes
Turtle, shark, livestock among undeclared species in cat food
Undeclared animal species in pet foods may cause both health problems and ethical concerns. Researchers looked at 138 canned cat food products from 62 brands.
Petfood Forum
Identify and avoid greenwashing in pet food packaging
How to plan and apply packaging sustainability to your pet food products while avoiding “environmental spin” in today’s market.
Pet Food Marketing and Branding
1 in 6 pet owners switched to lower-priced brands in 2023
Those who didn’t switch focused on using promotions and buying larger packages.
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