Pet Food Marketing and Branding

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Pet Sense 20 Birthday Party

Adventures in Pet Food

AI usage: Pet food, human food ‘stuck in the stone age’?

Despite all the hype and awareness around AI, recent surveys show pet food and human food companies are not using it widely, perhaps taking time to evaluate.

Dall·e 2025 01 07 12 00 13 A Futuristic Robotic Dog Equipped With Advanced Sensors, Sniffing At A Sample Of Pet Food In A High Tech Laboratory The Robotic Dog Has Sleek Metalli

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

Trending: Pet Food Podcast

EPISODE 93: What does a successful digital business strategy look like in the pet industry?

Kimberly Carney, CEO and founder of PawWire, discusses how pet brands can navigate the rapidly evolving digital landscape and build authentic customer relationships in an increasingly crowded marketplace.

Sound Cloud Cover Art 800x800 Kimberly Carney

Egg producer Vital Farms releases limited-edition dog treats

Pasture-raised egg producer creates breakfast-flavored treats in partnership with Ava's Pet Palace.

Vital Farms releases one-time only 'Cheesy Over Easy' breakfast-flavored dog treats in a new campaign starring comedian Heather McMahan and her dogs, Rigatoni and Macaroni.

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

BARK launches premium dog food line

The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.

Pet Food Marketing and Branding

ORIJEN launches trails app to connect pet owners with national parks

Champion Petfoods

The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.

The ORIJEN Trails App provides trail recommendations and more for you and your pet.

Pet Food Marketing and Branding

JustFoodForDogs, Pizzana to launch fresh dog pizza

Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.

JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.

Pet Food Marketing and Branding

5 key steps to entering new pet food markets

Drawing from over a decade of international expansion experience across 51 countries, Kormotech's Rostyslav Vovk shares how pet food manufacturers can successfully navigate new market entry.

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