Pet Food Marketing and Branding

Pet Food Market

Why building meaning beyond price in pet food is critical

Latin American pet food brands must create emotional value and financial strength to survive intensifying competition.

Cat Pets By Owner 99mimimi Pixabay com

Nulo donates 100,000 meals to Humane World for Animals

The donation supported families and pets in Los Angeles, California, U.S., through the organization's More Than a Pet campaign.

The More Than a Pet campaign offered pet food and supplies through Humane World’s Pets for Life program, which works to expand access to essential resources for pets and the people who love them.

Blue Buffalo launches fresh pet food category in US

Blue Buffalo Co.

General Mills brand launches its refrigerated dog food in scoop-and-serve tubs and sliceable rolls.

Blue Buffalo's Love Made Fresh will be available at Walmart, Target, Kroger, Meijer and many local grocery stores.

Pet Food Marketing and Branding

Nulo adds winter athletes to Fuel Incredible campaign

The pet food brand partners with seven Olympic and Paralympic competitors and their pets for the campaign's next phase.

Madison Chock and Evan Bates, Olympic gold medalists and three-time world champion ice dancers, and their toy poodles, Stella and Henry, have joined Nulo's Fuel Incredible campaign.

Pet Food Market

Grupo Sesajal launches NUBAC, relaunches pet food portfolio

Grupo Sesajal unveils corporate umbrella brand to unify its dog and cat food offerings and move toward higher-value segments.

Smiling Dog Tourque Pixabay

PetAg partners with Shelters United for animal welfare support

Company will offer exclusive discounts on milk replacers and nutritional supplements to member organizations.

Pet Food Marketing and Branding

Mars spotlights American-made brands, investments

Company, which produces PEDIGREE and Royal Canin pet food brands, launches a new marketing campaign to highlight how it has been investing in the U.S. for over a century.

Mars Is Closer Than You Think Campaign

Petfood Industry Word Extruder: challenge your pet food knowledge

Provided pointers, pensative players puzzle out pet food parlance.

Color Pencil Drawing Of A Cat Sitting On A Scrabble Word Game Board

Pet Food Marketing and Branding

Private label pet food growth beating out name brands

As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.

Private label pet food is seeing growth that is outpacing name brands.

Pet Food Marketing and Branding

Blue Buffalo taps Olivia Culpo for football-themed treats campaign

Blue Buffalo Co.

The brand partnered with select football wives and girlfriends to promote its Nudges line during the football season.

The new campaign spotlights Blue Buffalo Nudges treats that are made with real steak and chicken, and crafted to look and taste just like the popular snacks humans love.

Pet Food Marketing and Branding

Wellness Pet Company unveils rebrand and national campaign

Wellness Pet Company

U.S.-based manufacturer launched new brand identity centered on shared wellbeing between pets and pet parents.

Pet Food Marketing and Branding

Purina Cat Chow launches therapy cat initiative for students

Brand partners with Pet Partners to bring mobile wellness sessions to New York City college campuses for World Mental Health Day.

Research shows 10-minutes petting a therapy cat, like Pumpkin pictured here, can lower stress levels.

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