Product Launches: Page 3

Product Launches
Canidae launches Heartland line with Walker Hayes anthem
Canidae partnered with country music artist Walker Hayes to release a new anthem and dog food line tied to a donation partnership with the American Red Cross.
Man playing with two cream-colored dogs in a bright, modern kitchen with white cabinetry and wooden flooring
Brand Insights
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Petfood Industry
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Helping you navigate the evolving pet supplements industry
Product Launches
Pedigree reformulates dry dog food with GoodBites
The company's new Adult Dry Food recipe adds vitamin-enriched kibble pieces designed to support digestion, dental health, skin and coat, bone strength, immunity and heart health.
Pedigree logo featuring blue rosette ribbon badge with white text on yellow background
Product Launches
Host Defense launches mushroom supplement for pets
New powder formula targets immune function and whole-body wellness in dogs and cats.
Host Defense Mushrooms 100-day immune support supplement for dogs and cats with mycelium powder blend
Product Launches
JustFoodForDogs launches digestive care diet, updates metabolic formula
The company added a prescription diet for dogs with gastrointestinal conditions and revised its Metabolic + Weight Control recipe with a single protein source.
JustFood for Dogs digestive care fresh dog food package with poultry and vegetable ingredients
Product Launches
Nom Nom launches scoopable fresh-frozen dog food
The fresh-frozen dog food scoops or pours straight from the freezer and thaws for serving in about 15 minutes, the company said.
Hand scooping dog food clusters from a blue bowl next to orange pet food packaging
Product Launches
New tool targets Amazon marketplace compliance risk
Apex Compliance's new API scanning capability lets brands review Amazon seller content for regulatory and platform-related risks alongside existing marketing channels.
Apex Compliance logo featuring blue geometric triangles and registered trademark
Product Launches
Fussie Cat launches Essence high-protein cat food line
The line pairs animal-based protein with ingredients intended to support digestion, joint health and coat condition.
Tabby cat with playful expression next to Fussie Cat Essence Landfowl Recipe pet food bag
Product Launches
Inaba Foods debuts new cat, dog product lines at SuperZoo
Company introduced expanded meal, treat and format options for cats and dogs.
INABA and Churu brand logos with blue and red typography and registered trademarks
Product Launches
Bernie's Best launches omega-3 supplement at SuperZoo
Bernie's Best is adding a liquid omega-3 supplement to its dog wellness lineup, expanding the number of product formats available.
Bernie's OMG double strength omega-3 fish oil supplement bottle for dogs with playful cartoon dog and fish illustration
Product Launches
Citizens Pet launches Unconditional air-dried dog food brand
Unconditional debuts at Superzoo 2026 with air-dried and air-dried-blend recipes set for nationwide retail distribution beginning in September.
Black and white dog eating from bowl in modern kitchen with Unconditional pet food branding
Product Launches
Canidae launches Heartland line with Red Cross donation
New dog food line features regeneratively farmed ingredients and will donate a portion of sales to disaster relief efforts.
Four Heartland dog food bags in different varieties displayed on a kitchen counter with appliances in background
Product Launches
Redbarn enters dog toy category
Grab-A-Bull chew holder combines bully stick safety with interactive play features for pet parents.
Red GrabaBull chew and treat holder toy with black base, displayed with Redbarn product packaging
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