Pedigree, part of Mars Pet Nutrition North America, has reformulated its Adult Dry Food to include Vitamin GoodBites, plus-sign-shaped kibble pieces containing added vitamins.
The recipe is formulated to be complete and balanced for adult dogs and to support six areas of health: digestion, dental care, skin and coat, bone strength, immunity and heart health, according to the company.
The formula includes prebiotic fiber for digestion, an omega-6 fatty acid and zinc for skin and coat, calcium for bone strength, vitamins and minerals for immune support, and high-quality protein intended to support muscle function, including the heart. The Vitamin GoodBites pieces contain vitamin C and biotin along with elevated levels of other vitamins, the company said.
Packaging for the reformulated recipes includes a "+" symbol to indicate the updated formula.
"We believe every dog deserves quality nutrition, and our team of animal nutritionists worked diligently to ensure this product upgrade helped continue to bring out the good in every dog," said Colten Kidwell, vice president for the Pedigree brand, Mars Pet Nutrition North America. "This complete and balanced recipe actively supports a dog's everyday health, delivering quality nutrition that dog parents can feel great about serving and with the great taste dogs love."
Dr. Anne Marie Bakke, a veterinarian and pet nutrition scientist with the Waltham Petcare Science Institute, said the base recipe is intended to serve as a nutritional foundation that can be paired with other formats.
"Complete and balanced kibble based on our world-class science delivered for more than 60 years serves as a solid nutritional foundation for a pet's diet," Bakke said. "By enriching this classic Pedigree recipe, the brand is continuing to ensure an adult dog's core needs are considered in every bowl to support health. Having that solid base gives pet parents the confidence and flexibility to layer in other formats like a complete and balanced wet food or toppers to add variety, moisture and excitement."
The reformulation is tied to the brand's "Good Then, Better Now" campaign, which references Pedigree's history in the pet food market.
"Today marks an exciting new chapter for us as we use our global expertise in pet nutrition to deliver a better Pedigree product," Kidwell said. "The reformulation is a testament to delivering expert-formulated complete and balanced adult dog food, where every ingredient serves a purpose, and ensuring families never have to compromise between quality, convenience and affordability."
The reformulated Pedigree Adult recipes are available on store shelves and online at major retailers.
