Nom Nom, a fresh-frozen pet food brand within Mars Petcare, has launched Scoopable Meal Clusters, a new dog food line debuting at SuperZoo and available at participating retailers nationwide.
The clusters can be scooped or poured directly from frozen and thaw in about 15 minutes, according to the company. They can be served as a full meal or used as a treat or topper, and bags can be resealed and returned to the freezer between servings.
Scoopable Meal Clusters come in two recipes — chicken and sweet potato and beef and potato — formulated with protein, carbohydrates and vegetables. Both recipes meet AAFCO nutrient guidelines for complete and balanced nutrition for all life stages, the company said.
"We're excited to offer the addition of our new Scoopable Meal Clusters — what we fondly call 'Nombles' — to give a new and easy option for pet parents to feed delicious, fresh-frozen, veterinarian-developed 'vibrant nutrition,'" said Rachel Porges, chief innovation and brand development officer at Nom Nom. "With Scoopable Meal Clusters, pet parents can dish out what they and their dogs want when they want it, defrosting it quickly on the counter in just 15 minutes. Nombles can be easily fed as a full bowl or offered as a treat or topper for your pet's favorite foods. We think this is just another way of making mealtime vibrant and magical."
The product will be available in a 6-pound bag through e-commerce channels and in a 3.5-pound upright bag for specialty pet retail shelves.
