Inaba Foods USA, maker of Churu lickable treats for cats and dogs, announced a new lineup of products, formats and line extensions at Superzoo 2026. The additions span complete meals, treats and expanded size and variety options for cats and dogs.
"Pet parents are looking for more variety — not only in flavors, but also in textures, formats, portion sizes and ways to serve their pets," said Emanuel Tapia, senior marketing manager of Inaba Foods USA. "This year's Superzoo lineup demonstrates how we are continuing to build on the products pets already love while introducing thoughtful new options designed for different needs, preferences and feeding occasions."
New to market
Inaba is introducing several new products across its cat and dog portfolios:
- Blessing Dinner – Complete Cat Food Pouch: A three-pack meal containing vitamin E, taurine and omega-3 fatty acids from fish oils, made with wild-caught tuna and farm-raised chicken finely flaked in broth.
- Feast du Jour – Complete Cat Food Pouch: A three-pack meal containing vitamins and prebiotic fiber, available in tuna, shrimp, salmon and chicken flavors.
- Luxurious Dinner – Complete Cat Food Pouch: Made from tuna loin, free from grains, preservatives, artificial colors and flavors. The product contains vitamin E and taurine and is high in moisture.
- Churu Soft Terrine for Cats: A cat version of the company's Churu Terrine for dogs, featuring a moisture-rich texture in a thicker format intended to reduce spills.
- Churu Terrine for Dogs: Named the 2026 Pet Innovation Award winner, the treat is now available on retail shelves in eight flavors and three sizes — small, medium and large.
New formats, sizes and line extensions
Inaba is also expanding several existing product families with new recipes, formats and size options:
- Churu Dashi Delight and Churu Soup: New additions to Inaba's Dashi line, featuring a tuna broth with lobster and salmon ingredients.
- Chicken Dinner Twins High Protein/Low Fat: A dog food pouch formulated as a complete meal with a high-protein, low-fat recipe made with chicken. It comes in a twin pack at 1.4 ounces per pouch.
- Churu Grilled: Made with grilled tuna loin, available in the Churu tube format.
- Bites: Now offered in small, medium and large sizes for dogs.
- Rolls: A high-protein snack now available in two sizes.
