Redbarn has entered the dog toy category with the launch of Grab-A-Bull, a chew holder designed for bully sticks and collagen sticks, the company announced.
The product is designed to pair with Redbarn's bully sticks and is intended to make chew sessions safer while extending engagement through play, according to the company.
Grab-A-Bull features patented Vice Grip technology designed to keep chews securely in place, a wobble action intended to encourage natural play behaviors, and construction designed to withstand heavy chewing. The toy also has dishwasher-safe, removable parts for cleaning between uses.
"We're proud to build on the success of our bully sticks, which remain our most popular products, with the launch of Grab-A-Bull, our first-ever dog toy," said Megan Robles, vice president of marketing at Redbarn. "Building on 30 years of expertise in dog chews, Grab-A-Bull is a natural extension of our commitment to creating safer, more enriching experiences for dogs while providing greater peace of mind for pet parents."
Redbarn developed the product to address a concern among pet parents that the last inch of a bully stick can pose a potential choking hazard. By holding chews in place and encouraging interactive play, the company said Grab-A-Bull is designed to create a safer chewing experience for dogs.
