Canidae debuted "Love is a Four-Legged Word (Heartland Version)," an anthem written by country music artist Walker Hayes, in celebration of National Dog Day. The song accompanies the launch of Canidae Heartland, a new dog food line.
Canidae is donating 1% of every Heartland retail purchase to the American Red Cross to support people facing emergencies across the country.
The anthem and a behind-the-scenes video of Hayes writing and performing the song with his dogs are available on Canidae's YouTube channel, website and social media platforms, including Instagram, Facebook and TikTok.
"Walker embodies the values that inspired our new Canidae Heartland line — putting in the hard work, showing up for our neighbors and caring deeply for the pets that become such an important part of our lives," said Lindsey Fash, chief marketing officer for the Canidae brand. "Walker is a natural storyteller and drew inspiration from life with his own dogs to tell a relatable story about the real, unscripted love between a dog and their human."
Canidae Heartland recipes feature chicken, salmon or lamb as the first ingredient and are made without corn, wheat, soy, artificial flavors, colors or preservatives. The company sources regeneratively farmed oatmeal, barley and sorghum for the recipes, which are produced at Canidae's facility in Brownwood, Texas, U.S.
"I'm particular about what goes into my dogs' bowls, and Canidae Heartland is the real deal," said Hayes. "Puckett and Copper love it, and I love that it's made with farm-raised ingredients by people who care for the land. It's not only great nutrition for my dogs' health and happiness, but it also gives back to communities in need. A donation is made to the American Red Cross for every purchase of Canidae Heartland, and that's something that feels good on every level."
A lyric in the anthem — "lending a paw, lending a hand" — refers to the brand's partnership with the American Red Cross.
"The idea of 'lending a paw, lending a hand' perfectly captures our mission to empower neighbors helping neighbors" said Chad Priest, division vice president for the American Red Cross. "Every day, we see people step up and lend a hand to their communities through blood donations, disaster relief and support for military families and more. We are grateful for partners like Canidae that support the Red Cross mission to help ensure families, including their pets, receive vital comfort and care when it's needed most."
Canidae Heartland is available at select Walmart locations nationwide and at Walmart.com.
