Product Launches: Page 4

Pet Food News
Midwestern Pet Foods celebrates centennial, unveils new products
Company is showcasing an expanded product portfolio at SuperZoo 2026 in Las Vegas to mark 100 years in business.
MPF logo celebrating 100 years with navy blue lettering, green cat silhouette, and anniversary banner
Brand Insights
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Petfood Industry
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Helping you navigate the evolving pet supplements industry
Product Launches
Austin and Kat expands mushroom supplement line for dogs
Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.
Austin and Kat mushroom supplements including Lion's Mane, 7 Mighty Mushrooms, and Turkey Tail extracts displayed on forest moss.
Product Launches
The Pets Table launches shelf-stable human-grade dog food
EasyFresh line offers fresh-food nutrition without refrigeration, freezing or thawing, the company said.
Four dogs wearing bandanas with The Pets Table pet food and care products displayed on light blue background
Product Launches
AI marketing platform for pet brands to launch at SuperZoo
Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.
Product Launches
Natural Hounds launches raw food line
The fresh dog food franchise is expanding into the raw segment with in-house production and batch testing.
Three bowls of seasoned ground meat with diced carrots and fresh herbs on marble surface
Product Launches
Maev launches Nordic Fish dog food
New protein features whole cuts of certified sustainable haddock, cod and salmon sourced from Nordic waters.
Maev Nordic Haddock, Cod & Salmon whole ingredient dog food package on white textured background
Product Launches
Royal Canin launches fresh therapeutic diets for dogs
The company's first fresh, fully cooked therapeutic diet portfolio will be sold exclusively through veterinarians.
Three Royal Canin dog food packages with red bowls on a marble kitchen counter
Product Launches
Victor launches Hunter's Instinct line for cats
The three-recipe lineup targets kittens, adults and senior cats that spend time outdoors, with salmon-first formulas and protein levels up to 42%.
Three Victor Super Premium cat food bags displaying Hunter's Instinct salmon recipes with high protein formulas
Product Launches
Prefera Pet Food UK launches Bound liquid supplements
Bound's liquid pump supplements target dog and cat health needs as an alternative to tablets, powders and chews.
Bound pet wellness product line featuring eight colorful spray bottles for dog health supplements including immunity, vitamins, skin care, probiotics, and digestion support
Product Launches
Pimlico Food Group launches RAWR raw cat food line in Australia
Pimlico Food Group has entered the commercial pet food market with a new raw cat food brand now available at Woolworths stores across Australia.
Black cat with yellow eyes peeking through yellow background above three colorful RAWR pet food boxes in red, green, and blue flavors
Product Launches
Pet Honesty launches lickable cat supplement line
The company's new Cat Squeezables line offers eight formulas targeting specific health needs in a lickable purée format.
Pet Honesty pet supplement and treat product lineup with colorful packaging boxes arranged on white background
Product Launches
Hill's launches refrigerated Science Diet protein dog rolls
The single-protein rolls, available at pet specialty retailers starting in July, mark Hill's entry into the fresh dog food category.
Hill's Science Diet Single Protein dog food packages on refrigerator shelf
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