Article Summary
PET AI is a new AI marketing and commerce platform built specifically for pet brands, combining artificial intelligence with two decades of pet industry expertise. Launching at SuperZoo 2026, the platform helps brands create product-accurate marketing content, scale campaigns across retailers and social media, and build living commerce experiences that continuously generate business value.
- PET AI makes its public debut at SuperZoo 2026, August 12-14 in Las Vegas, developed by Tiny Bully Agency and Silverside AI
- The platform generates breed-accurate images of dogs and cats in branded environments while maintaining anatomical accuracy
- Three First Movers Pilot Programs focus on campaign scaling, conversion commerce assets, and always-on social content creation
- PET AI emphasizes revenue-driven AI rather than just content creation, helping brands reduce production costs and build living marketing systems
- Brands can create Living Product Detail Pages that update continuously instead of treating content as one-time production expenses
Tiny Bully Agency and Silverside AI announced PET AI, an AI marketing and commerce platform built for pet brands. The platform will make its public debut during SuperZoo 2026, Aug. 12-14 in Las Vegas.
The platform combines AI technology with more than two decades of pet-industry marketing experience, according to the companies, with the goal of helping brands create, optimize and scale marketing and commerce content.
Tiny Bully said PET AI was built to address creative and commercial challenges specific to the pet industry, with the aim of helping brands reduce production costs and build commerce experiences across retailers, e-commerce, social media and advertising.
"Most AI platforms are focused on helping brands create more content," said Geoff Cunningham, principal creative director at Tiny Bully Agency. "We built PET AI around a different question: How can AI help pet brands create more business value? That's why we believe the future is AI that drives revenue — not just content."
The platform is designed to generate marketing assets intended to be product-accurate while enabling brands to scale campaigns, build retailer-specific creative, produce social content and develop what the companies call Conversion Commerce Assets, including "Living Product Detail Pages" that can be updated on an ongoing basis.
Tiny Bully said the platform can generate images of dogs and cats with attention to anatomy and breed accuracy in branded environments.
"The realistic pets get people's attention," said Peter Getman, founder of Tiny Bully Agency. "But the bigger opportunity is helping brands rethink how marketing and commerce content gets created. Instead of treating content as a one-time production expense, PET AI helps brands build living marketing systems that continuously create value."
Conversion Commerce Assets are described by the companies as an approach to commerce content that allows brands to create, adapt, test and optimize product experiences on an ongoing basis rather than treating them as one-time deliverables.
PET AI is also launching three invitation-only "First Movers Pilot Programs," each intended to demonstrate business value before broader implementation:
- Campaign Scaling — expanding existing campaigns across products, retailers and channels.
- Conversion Commerce Assets — building and evaluating AI-generated Living PDPs and commerce content.
- Always-On Social — creating AI-assisted social content pipelines supported by human creative direction.
"Every marketing leader knows AI will shape the future of our industry," Cunningham said. "The challenge isn't whether to adopt AI — it's where to begin. Our First Movers Pilot Program allows brands to start with a focused business objective, prove the value and build confidence before making larger investments."
PET AI combines Tiny Bully's pet branding and marketing experience with Silverside AI's AI infrastructure and production capabilities.
The platform will make its official public debut during SuperZoo 2026, where attendees can view demonstrations, learn about the First Movers Pilot Programs and meet with the companies' team.
To schedule a meeting or learn more, visit GetPetAI.com or visit Booth #9672EB during SuperZoo.
