Maev, a human-grade, whole-ingredient dog food brand, has introduced Nordic Fish, its newest limited-edition protein. The recipe includes single-source, wild-caught Marine Stewardship Council-certified haddock and cod, along with Aquaculture Stewardship Council-certified salmon. The company said the complete and balanced recipe uses whole, hand-cut pieces of fish along with fruits and vegetables.
Each fish variety in the Nordic Fish recipe is single-source. The haddock and cod meet Marine Stewardship Council standards for wild fishing, while the salmon is certified by the Aquaculture Stewardship Council for fish farming standards.
In a survey of 845 Maev members, 91% reported health improvements within 30 days of switching to the brand, according to the company. Maev said Nordic Fish is naturally rich in omega-3 fatty acids, which support skin and coat health.
"From the very beginning of Maev, fish has been on the roadmap," said Katie Spies, founder and CEO of Maev. "When done well, fish is an incredible, sustainable, nutrient-dense protein that dogs love and feel good eating. But getting it right is no small feat.
"Dog parents are applying the same preventative, nutrition-first thinking to their dogs that they apply to themselves, with equally high standards," she added. "We spent years finding the right sources and partners because what goes into the bowl determines what shows up on the outside in their coat and energy levels. Nordic Fish is the result of that commitment: real, whole ingredients you can see, working from the inside out."
To support the launch, Maev plans a campaign that includes a printed newspaper detailing the ingredient's sourcing and nutritional profile, an influencer mailer featuring gifts from Nordic brands including Ole Henriksen, BonBon and Rains, and content created with Brad Leone.
Nordic Fish is priced at $108 for 5 pounds, or $94 with a subscription, and will be available exclusively at meetmaev.com.
