Purina Europe is expanding its Gourmet portfolio with the launch of Gourmet My Fresh Menu, a range of homestyle-inspired, slow-cooked wet cat food.
The range includes recipes made with Ocean Fish, Salmon, Turkey or Chicken, garnished with vegetables in gravy, according to Purina.
Each 100% complete and balanced recipe is delivered in a single-serve pouch intended for one feeding and storage in a kitchen cupboard, the company said. The pouch includes a transparent window, which Purina said is the first such feature for its wet cat food packaging, allowing owners to see the recipe before purchase.
Gourmet My Fresh Menu will be available in four varieties:
- Rich in Chicken, garnished with olives, tomatoes and pasta pearls
- Rich in Turkey, garnished with spinach and carrots
- Rich in Salmon, garnished with carrots and tomatoes
- Rich in Ocean Fish, garnished with carrots, spinach and rice
"At Purina, innovation starts with understanding what matters most to pets and the people that care for them," said Elisa Riboldi, chief marketing officer at Purina Europe. "We are increasingly seeing cat owners bringing greater care and consideration to the food they choose for their pets. With Gourmet My Fresh Menu, we've responded to these trends by bringing together homestyle-inspired recipes with the everyday convenience cat owners need.
"We're also continuing to broaden the Gourmet portfolio with a range that offers cat owners even greater variety. It's an exciting addition that reflects our ambition to keep evolving the super-premium pet food category through thoughtful innovation."
Gourmet My Fresh Menu will be available in Germany, Switzerland, Spain and Italy starting Sept. 1. Purina said the range will roll out to all European markets starting in early 2027.
