Nestlé Purina is investing CHF 157 million (US$193 million) to expand its pet food manufacturing facility in Rayong, Thailand, to increase production of Felix, Friskies, Pro Plan and Purina One brands and meet growing demand for premium pet nutrition across Asia, Oceania and Africa.
- Nestlé Purina invests CHF 157 million (US$193 million) in Thailand pet food expansion at the Rayong manufacturing site
- Production will increase for Felix, Friskies, Pro Plan and Purina One brands serving local and international markets
- Pet food accounts for approximately 21% of Nestlé's total group sales globally
- The AOA region has over 350 million domestic cats and dogs with rising pet ownership and shift from home-prepared to premium packaged pet food
- Expansion will use locally sourced raw materials including poultry, fish and vegetables, supporting Thai suppliers
Nestlé is investing more than CHF 157 million (US$193 million) to expand its pet food manufacturing capabilities in Thailand, strengthening production for Purina brands as demand grows for pet nutrition across the region.
The investment is focused on Purina's manufacturing site in Rayong, Thailand, and will increase production of pet food and pet treats under the Felix, Friskies, Pro Plan and Purina One brands. Production will support both local and international markets.
"Pet food is one of Nestlé's most dynamic segments globally, accounting for around 21% of group sales," said Remy Ejel, CEO of Nestlé Zone AOA. "This investment reflects our confidence in its long-term potential across Asia, Oceania and Africa (AOA) as well as the rest of the world. Thailand is an important part of Purina's global manufacturing network, and this expansion will enhance our ability to serve more pet owners with superior nutrition."
The expansion will help meet the growing demand for high-quality pet food under Purina brands such as Felix, Friskies, Pro Plan and Purina One.Nestlé Purina PetCare
The company noted that pet ownership is rising across the AOA region, with pet owners moving from home-prepared meals to packaged pet food, particularly in the premium segment.
"With over 350 million domestic cats and dogs across AOA, as well as a pet population that continues to grow, demand for high-quality pet nutrition is also increasing," said Hubert Wieser, CEO of Nestlé Purina Petcare. "The health and wellbeing trend is being extended to pets, as they are increasingly seen as members of the family. This is driving demand for functional and specialized products that help enhance their longevity, vitality and overall quality of life."
The expanded production is expected to use a high proportion of locally sourced raw materials, including poultry, fish and vegetables, supporting local suppliers in Thailand.
The CHF 157 million (US$193 million) investment follows a CHF 520 million (US$641 million) investment in a new pet food plant and logistics platform in Italy and a $550 million investment in a new Purina factory in the U.S.
