Pet Obesity

Fat cats alert raised in key Asian countries

China, Japan and Taiwan report rising feline obesity, driven by overfeeding and indoor lifestyles, spurring a new pet weight-loss drug market.

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Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Supplements Supplier Brief

ADM research explores gut-metabolic axis for pet postbiotics

In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.

Interest in metabolic health supplements for pets is already emerging among brands and consumers.

Wellness Pet studies: 80% of dogs lost weight on these recipes

Feeding studies found more than 80% of dogs lost weight in 10 weeks or less on the CORE recipes while maintaining lean mass, with no weight regain during the maintenance phase.

According to Wellness Pet, palatability testing showed Wellness CORE+ Healthy Weight was preferred over select leading weight management dry dog foods.

Hill's launches feline formula combining weight, joint management

Hill's Prescription Diet Metabolic + j/d addresses obesity and mobility concerns simultaneously in cats, available through veterinary recommendation.

Hills Prescription Diet Metabolic Jd

IAMS, Strava partner to encourage active lifestyles for pets

The collaboration introduces a "Pet Tag" feature on Strava and monthly challenges aimed at motivating dog owners to move more with their pets.

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Dr. Pol launches non-prescription clinical nutrition dog food

Veterinarian-formulated line targeting weight management, food sensitivities and gastrointestinal care will be sold exclusively at Walmart.

Dr Pol Clinical Nutrition

Cat food label guidelines differ from predicted energy needs

Researchers surveyed feeding guidelines on 802 commercial cat foods across 11 retail locations in Canada.

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Study: Weekly GLP-1 therapy for cats enters clinical trial

Cornell University researchers are evaluating a once-weekly protein therapy designed to help overweight cats achieve healthier body condition.

Excess weight is one of the most common health issues in cats today.

IAMS partners with Garfield on overweight cat awareness campaign

The brand promotes its new healthy weight cat food through Mall of America installation and online content series.

Adventures in Pet Food

Pet obesity outlook: Positive signs, still work to do

As we mark World Pet Obesity Week for 2025, signs point to progress in addressing this problem, including with pet owner awareness, new tools and research.

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Proper pet food, not appetite suppressants, key to managing pet obesity

According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.

The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.

The veterinary profession and pet food

Traditionally, veterinarians have not been provided with nutritional education that matches pet owner expectations.

Veterinarians must be provided with nutritional education that matches pet owners’ unique needs with regards to their animals’ health and wellness.

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