Veterinary pet food diet trends: Evolving to meet expanded needs

Pet owners are more conscious of their pets’ health than ever, which means they’re heading toward science-backed and veterinarian-approved foods for their animals.

July 8, 2025

Veterinary Rx and over-the-counter vet-approved pet foods continue to grow in scope and availability as pet owners look to the long-term health of their pets.

Veterinary Rx and over-the-counter vet-approved pet foods continue to grow in scope and availability as pet owners look to the long-term health of their pets.

AI-generated image by TyliJura | Pixabay.com

The COVID-19 pandemic did a number on the way we look at human health and, by extension, pet health.

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Global Commerce

Stability, uncertainty co-exist in current pet markets

With 2025 shaping up to be a significantly economically difficult year, it’s hard to figure out exactly where pet food will fall for consumers.

We’re halfway through perhaps the most economically uncertain year we’ve had since the pandemic, and the only constant seems to be change.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

The veterinary profession and pet food

Traditionally, veterinarians have not been provided with nutritional education that matches pet owner expectations.

Veterinarians must be provided with nutritional education that matches pet owners’ unique needs with regards to their animals’ health and wellness.

Pet Food Ingredients

Salmon: The top marine product for pet food

While marine products as a whole have their place in pet food, salmon is the true star when it comes to this ingredient segment.

Salmon is rich in omega-3 fatty acids (EPA & DHA), which support skin and coat health, reduce inflammation, aid joint health, and promote cognitive function in pets.

Global Commerce

Purina PetCare sales down in H1 2025, but still growing

Purina PetCare remained a top contributor to Nestlé's profitability, with steady margins and positive volume growth despite a slowing pet food category.

Chat Gpt Image Jul 24, 2025, 05 29 56 Pm

Market Trends and Reports

Survey: Despite economic pressures, consumer spending priorities favor pets

Consumer research indicates pet food and product purchasing continues to outpace personal spending despite broader financial constraints.

Data from CouponCabin shows 44% of respondents prioritize spending on pets over personal purchases, family or friends.

Something to Chew on

What role is M&A playing in pet food growth?

Pet food merger and acquisition activity has continued to slow, at least in the U.S., likely due to economic uncertainty driven by global trade tensions.

Merger Acquisition Maksim Labkouski Big Stock com

Global Commerce

Pet food stocks recovered in 2024 from post-pandemic dip

While growth has moderated from pandemic-era highs, profitability and operational improvements have helped many companies outperform broader consumer staples and discretionary sectors.

Dall·e 2024 08 21 12 41 29 A Highly Detailed Bronze Statue Of A Barking Dog, Positioned Prominently On Wall Street The Dog Is Depicted Mid Bark, With Its Mouth Open And Head Sl

Market Trends and Reports

4 CPG giants dominate pet food market share across price points

Four massive companies outperform across all price points in the pet food market. Mars PetCare and Nestle Purina stand furthest above the competition in market share.

Chat Gpt Image Jul 16, 2025, 12 55 39 Pm

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Raw Cat and Dog Food

Raw pet food gains ground as consumers gain safety knowledge

As high-pressure processing is better understood by interested pet owners, industry safety standards are becoming established for raw pet food.

We Feed Raw offers customized, complete and balanced raw meals frozen and cold-shipped to customers, including beef, chicken, lamb, turkey and duck.

Targeted premiumization strategies in pet foods

From fresh pet food to personalization, the various avenues in the premium pet food space continue to expand.

Fresh pet food growth is one of the ways the premium pet food market is expanding its reach as more pet owners look to optimize their animals’ eating habits.

Global Commerce

Pet food mergers and acquisitions cautious but continue in 2025

The go-go days of 2021 may be behind for the pet food industry. However, M&A continues, although with more discipline and patience than before.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

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