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Pet Food Market Trends / Pet Food Additives / Supplements
on May 11, 2016

Pet parents supplementing cat, dog food kibble

Pet owners are becoming increasingly interested in “fine-tuning” their pets’ diets with pet food add-ons such as gravies, toppers and supplements.

With the humanization of pet dogs and cats, pet owners are involved not simply in feeding their pets, but in “curating” and fine-tuning what they feed their pets, factoring in everything from pet nutrition and digestibility concerns to pet pampering instincts and favorite flavors. And it’s not just about table…

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